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Following its winter 2024 re-show in Ginza, Hermès once again showcases its close bond with Tokyo through a campaign captured in the heart of the city
<img loading="lazy" decoding="async" class="aligncenter wp-image-106547 size-full" src="https://backend.daman.co.id/wp-content/uploads/2024/12/Hermes-Winter-2024.jpg" alt="" width="1080" height="1350" srcset="https://backend.daman.co.id/wp-content/uploads/2024/12/Hermes-Winter-2024.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2024/12/Hermes-Winter-2024-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2024/12/Hermes-Winter-2024-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2024/12/Hermes-Winter-2024-768x960.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" />
Hermès has maintained a deep connection with Tokyo ever since its introduction to the city in 1961. Both share a vision that harmonizes innovation with a respect for tradition and modernity, a synergy that has inspired numerous creative collaborations over the years. In October, Hermès presented its Winter 2024 collection in Ginza, Tokyo, followed by an accompanying campaign shot against the city’s vibrant backdrop.
<img loading="lazy" decoding="async" class="aligncenter wp-image-106548" src="https://backend.daman.co.id/wp-content/uploads/2024/12/Snapinsta.app_467184280_1256340035614542_5876777263054236335_n_1080.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2024/12/Snapinsta.app_467184280_1256340035614542_5876777263054236335_n_1080.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2024/12/Snapinsta.app_467184280_1256340035614542_5876777263054236335_n_1080-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2024/12/Snapinsta.app_467184280_1256340035614542_5876777263054236335_n_1080-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2024/12/Snapinsta.app_467184280_1256340035614542_5876777263054236335_n_1080-768x960.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />
Set amidst Tokyo’s dazzling lights at night, Véronique Nichanian’s bold and playful designs for the maison take center stage in the campaign. Against the luminous winter landscape, the collection embraces a striking interplay of textures, shapes, and forms, all wrapped in silhouettes that exude timeless elegance and style.
<img loading="lazy" decoding="async" class="aligncenter wp-image-106549" src="https://backend.daman.co.id/wp-content/uploads/2024/12/Hermes-Winter-2024-2.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2024/12/Hermes-Winter-2024-2.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2024/12/Hermes-Winter-2024-2-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2024/12/Hermes-Winter-2024-2-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2024/12/Hermes-Winter-2024-2-768x960.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />
What makes the campaign even more captivating is its distinctive composition, offering a fresh perspective on how the collection seamlessly blends with—and contrasts against—the dynamic energy of Tokyo’s iconic cityscape.

Hermès synergizes with Tokyo for its winter 2024 campaign

Hermès,

Hermès Winter 2024 menswear campaign,

Véronique Nichanian