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A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

DA MAN Magazine - Make Your Own Style!

<h2>The latest creations by Veronique Nichanian was presented in a unique live performance</h2>
The show, as they say, must go on. But real-life shows—fashion shows, in particular—can be quite a headache for organizers and audiences alike in these trying times. The obvious answer is digital or virtual shows. And recently, on July 5, Hermès showed the world how a virtual fashion show is done.
<img loading="lazy" decoding="async" class="aligncenter wp-image-74670 size-large" src="https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0332-1024x819.jpg" alt="" width="640" height="512" srcset="https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0332-1024x819.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0332-300x240.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0332-768x614.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0332-315x252.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0332.jpg 1350w" sizes="(max-width: 640px) 100vw, 640px" />
To showcase Hermès’ Men’s Collection for the Summer 2021 season, creative director Véronique Nichanian collaborated with Cyril Teste, a contemporary director with quite a bit of experience in theater and streamed video. The resulting video is a fresh take on the entire concept of digital fashion shows. The actual fashion show part dispenses with the typical “models walking up and down the catwalk” shots while the backstage footage feels much more organic and natural feel unlike your usual making-of videos. As an added bonus, viewers are also taken on what is a short, informal tour of the famous Ateliers Hermès in Pantin, France.
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-74671" src="https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0488-1024x819.jpg" alt="" width="640" height="512" srcset="https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0488-1024x819.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0488-300x240.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0488-768x614.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0488-315x252.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0488.jpg 1350w" sizes="(max-width: 640px) 100vw, 640px" />
The collection itself was, of course, chic and elegant—exactly what one would expect from a Hermès summer lineup. Lightness and simplicity were the main themes, with streamlined silhouettes suggesting a timeless casualness. Color-wise, there were plenty of blues—from pale and Mediterranean to storm blue—almond green, the hues of stone and gravel, off-white and white, rope as well as fluorescent yellow.
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-74672" src="https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0576-819x1024.jpg" alt="" width="640" height="800" srcset="https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0576-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0576-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0576-768x960.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0576-315x394.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-0576.jpg 1080w" sizes="(max-width: 640px) 100vw, 640px" />
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-74673" src="https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-6023-819x1024.jpg" alt="" width="640" height="800" srcset="https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-6023-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-6023-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-6023-768x960.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-6023-315x394.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-6023.jpg 1080w" sizes="(max-width: 640px) 100vw, 640px" />
The blousons were a surefire highlight of the collection, as were the pullovers. Suits with three-button jackets also made a presence along with pleated trousers. Of course, it wouldn’t be a Hermès show without a strong showing from the accessories department, and here we have highlights such as the Haut à courroies Cargo bag, Slim d’Hermès watch, Mr Farrier scarves and an assortment of pendants, double-tour bracelets, belts and sandals.
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-74674" src="https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-6126-818x1024.jpg" alt="" width="640" height="801" srcset="https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-6126-818x1024.jpg 818w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-6126-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-6126-768x961.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-6126-315x394.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2020/07/AMBIANCE_HERMES_DEFILE_PAPHPE21RAFFARD-ROUSSEL-6126.jpg 1080w" sizes="(max-width: 640px) 100vw, 640px" />
<img loading="lazy" decoding="async" class="size-full wp-image-74681 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.15.39.jpg" alt="" width="668" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.15.39.jpg 668w, https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.15.39-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.15.39-315x472.jpg 315w" sizes="(max-width: 668px) 100vw, 668px" />
<img loading="lazy" decoding="async" class="size-full wp-image-74680 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.15.24-copy.jpg" alt="" width="656" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.15.24-copy.jpg 656w, https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.15.24-copy-197x300.jpg 197w, https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.15.24-copy-315x480.jpg 315w" sizes="(max-width: 656px) 100vw, 656px" />
<img loading="lazy" decoding="async" class="size-full wp-image-74679 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.15.13.jpg" alt="" width="663" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.15.13.jpg 663w, https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.15.13-199x300.jpg 199w, https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.15.13-315x475.jpg 315w" sizes="(max-width: 663px) 100vw, 663px" />
<img loading="lazy" decoding="async" class="size-full wp-image-74678 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.14.41-copy.jpg" alt="" width="674" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.14.41-copy.jpg 674w, https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.14.41-copy-202x300.jpg 202w, https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.14.41-copy-315x467.jpg 315w" sizes="(max-width: 674px) 100vw, 674px" />
<img loading="lazy" decoding="async" class="size-full wp-image-74677 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.07.52.jpg" alt="" width="666" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.07.52.jpg 666w, https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.07.52-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-16.07.52-315x473.jpg 315w" sizes="(max-width: 666px) 100vw, 666px" />
<img loading="lazy" decoding="async" class="size-full wp-image-74683 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-18.15.39.jpg" alt="" width="664" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-18.15.39.jpg 664w, https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-18.15.39-199x300.jpg 199w, https://backend.daman.co.id/wp-content/uploads/2020/07/Screen-Shot-2020-07-10-at-18.15.39-315x474.jpg 315w" sizes="(max-width: 664px) 100vw, 664px" />
If you missed the livestream, relive the show from the official recording below:
<a href="https://www.youtube.com/watch?v=MSOt2_kUXBg">https://www.youtube.com/watch?v=MSOt2_kUXBg</a>

Hermès’ Virtual Showcase of its Men’s Collection for Summer 2021

Cyril Teste,

Hermès,

men's collection,

menswear,

summer 2021,

Véronique Nichanian