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<h2>Not only a boutique, the new store also works as an art space</h2>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/05/The-facade-of-Hermes-Singapore-at-Liat-Towers.jpg"><img decoding="async" class="aligncenter size-large wp-image-37863" src="https://backend.daman.co.id/wp-content/uploads/2016/05/The-facade-of-Hermes-Singapore-at-Liat-Towers-683x1024.jpg" alt="The facade of Hermes Singapore at Liat Towers" width="500" srcset="https://backend.daman.co.id/wp-content/uploads/2016/05/The-facade-of-Hermes-Singapore-at-Liat-Towers-683x1024.jpg 683w, https://backend.daman.co.id/wp-content/uploads/2016/05/The-facade-of-Hermes-Singapore-at-Liat-Towers-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2016/05/The-facade-of-Hermes-Singapore-at-Liat-Towers-768x1152.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/05/The-facade-of-Hermes-Singapore-at-Liat-Towers-315x473.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2016/05/The-facade-of-Hermes-Singapore-at-Liat-Towers.jpg 816w" sizes="(max-width: 683px) 100vw, 683px" /></a>
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Most adults will tell you that reaching the age of 30 gives them a desire to rediscover themselves. Apparently it happens to Hermès too.
Thirty years ago, <a href="http://daman.co.id/?s=Hermes" target="_blank" rel="noopener">Hermès</a> opened its store on the 541 Orchard Road, Liat Towers, Singapore. In conjunction with the anniversary, the French fashion house officially unveiled the new design of the flagship store on May 20, 2016. In Hermès&#8217; words, though, the store has not only been redesigned, but it has undergone a &#8220;metamorphosis.&#8221;
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/05/The-Equestrian-Department-at-Hermes-Singapore-at-Liat-Towers.jpg"><img decoding="async" class="aligncenter size-large wp-image-37862" src="https://backend.daman.co.id/wp-content/uploads/2016/05/The-Equestrian-Department-at-Hermes-Singapore-at-Liat-Towers-1024x683.jpg" alt="The Equestrian Department at Hermes Singapore at Liat Towers" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/05/The-Equestrian-Department-at-Hermes-Singapore-at-Liat-Towers-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2016/05/The-Equestrian-Department-at-Hermes-Singapore-at-Liat-Towers-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/05/The-Equestrian-Department-at-Hermes-Singapore-at-Liat-Towers-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/05/The-Equestrian-Department-at-Hermes-Singapore-at-Liat-Towers-315x210.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2016/05/The-Equestrian-Department-at-Hermes-Singapore-at-Liat-Towers.jpg 1224w" sizes="(max-width: 1024px) 100vw, 1024px" /></a> 
The equestrian department 

Come to think of it, &#8220;metamorphosis&#8221; is indeed the right term to describe the new store. Located on the corner of Orchard Road and Angullia Park, the 670-square-meter store has now gone beyond a selling space. Instead, it has transformed into an exhibition space as well.
The window display, for instance, will feature a series of installations by artists around the world. Currently, it is displaying an artwork by Korean-American artist Jinnie Seo, called &#8220;Anatomy of a Gallop.&#8221;
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/05/Hermès-Artist-Window-by-Jinnie-Seo_Image-credit-to-Masao-Nishikawa.jpg"><img decoding="async" class="aligncenter size-large wp-image-37866" src="https://backend.daman.co.id/wp-content/uploads/2016/05/Hermès-Artist-Window-by-Jinnie-Seo_Image-credit-to-Masao-Nishikawa-1024x683.jpg" alt="Hermès Artist Window by Jinnie Seo_Image credit to Masao Nishikawa" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/05/Hermès-Artist-Window-by-Jinnie-Seo_Image-credit-to-Masao-Nishikawa-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2016/05/Hermès-Artist-Window-by-Jinnie-Seo_Image-credit-to-Masao-Nishikawa-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/05/Hermès-Artist-Window-by-Jinnie-Seo_Image-credit-to-Masao-Nishikawa-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/05/Hermès-Artist-Window-by-Jinnie-Seo_Image-credit-to-Masao-Nishikawa-315x210.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2016/05/Hermès-Artist-Window-by-Jinnie-Seo_Image-credit-to-Masao-Nishikawa.jpg 1224w" sizes="(max-width: 1024px) 100vw, 1024px" /></a> 
Inaugural window installation &#8220;Anatomy of Gallop&#8221; by artist Jinnie Seo
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While the third level is reserved for Hermès Home Universe, the top floor houses an art exhibition space. Named Aloft at Hermès, it is one of only five Fondation d&#8217;enterprise Hermès art spaces in the world. Until August 20, 2016, the space will be playing host to an exhibition entitled &#8220;How to Disappear into a Rainbow&#8221; by Singaporean artist Dawn Ng.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/05/How-to-Disappear-Into-a-Rainbow_Photo-credit-to-Masao-Nishikawa_1.jpg"><img decoding="async" class="aligncenter size-large wp-image-37867" src="https://backend.daman.co.id/wp-content/uploads/2016/05/How-to-Disappear-Into-a-Rainbow_Photo-credit-to-Masao-Nishikawa_1-1024x683.jpg" alt="How to Disappear Into a Rainbow_Photo credit to Masao Nishikawa_1" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/05/How-to-Disappear-Into-a-Rainbow_Photo-credit-to-Masao-Nishikawa_1-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2016/05/How-to-Disappear-Into-a-Rainbow_Photo-credit-to-Masao-Nishikawa_1-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/05/How-to-Disappear-Into-a-Rainbow_Photo-credit-to-Masao-Nishikawa_1-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/05/How-to-Disappear-Into-a-Rainbow_Photo-credit-to-Masao-Nishikawa_1-315x210.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2016/05/How-to-Disappear-Into-a-Rainbow_Photo-credit-to-Masao-Nishikawa_1.jpg 1224w" sizes="(max-width: 1024px) 100vw, 1024px" /></a> 
How to Disappear into a Rainbow
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The display of art continues outside the store, where a statue of Hermès firework-maker on horseback, with his hands raised to the sky and his silk scarves fluttering in the wind, stands on the roof.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/05/Visuals-of-Hermes-at-541-Orchard-Road-Liat-Towers.jpg"><img decoding="async" class="aligncenter size-full wp-image-37864" src="https://backend.daman.co.id/wp-content/uploads/2016/05/Visuals-of-Hermes-at-541-Orchard-Road-Liat-Towers.jpg" alt="Visuals of Hermes at 541 Orchard Road, Liat Towers" width="500" srcset="https://backend.daman.co.id/wp-content/uploads/2016/05/Visuals-of-Hermes-at-541-Orchard-Road-Liat-Towers.jpg 609w, https://backend.daman.co.id/wp-content/uploads/2016/05/Visuals-of-Hermes-at-541-Orchard-Road-Liat-Towers-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2016/05/Visuals-of-Hermes-at-541-Orchard-Road-Liat-Towers-315x472.jpg 315w" sizes="(max-width: 609px) 100vw, 609px" /></a> 
Hermes at 541 Orchard Road, Liat Towers by night
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Speaking of scarves, a Jardins du Monde limited edition scarf, designed by Annie Faivre, has also been issued to mark the opening of the metamorphosed store.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/05/scarf-Visuals-of-Hermes-at-541-Orchard-Road-Liat-Towers.jpg"><img decoding="async" class="aligncenter size-full wp-image-37865" src="https://backend.daman.co.id/wp-content/uploads/2016/05/scarf-Visuals-of-Hermes-at-541-Orchard-Road-Liat-Towers.jpg" alt="scarf Visuals of Hermes at 541 Orchard Road, Liat Towers" width="500" srcset="https://backend.daman.co.id/wp-content/uploads/2016/05/scarf-Visuals-of-Hermes-at-541-Orchard-Road-Liat-Towers.jpg 952w, https://backend.daman.co.id/wp-content/uploads/2016/05/scarf-Visuals-of-Hermes-at-541-Orchard-Road-Liat-Towers-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2016/05/scarf-Visuals-of-Hermes-at-541-Orchard-Road-Liat-Towers-300x297.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/05/scarf-Visuals-of-Hermes-at-541-Orchard-Road-Liat-Towers-768x762.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/05/scarf-Visuals-of-Hermes-at-541-Orchard-Road-Liat-Towers-315x312.jpg 315w" sizes="(max-width: 952px) 100vw, 952px" /></a> 
Jardins du Monde limited edition scarf, designed by Annie Faivre
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Hermès Opens Redesigned Singapore Flagship Store

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