post

A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

DA MAN Magazine - Make Your Own Style!

Nearly two decades in the making, Hermès’ new Bond Street Maison transforms six historic London buildings into an immersive destination for craftsmanship, culture and contemporary luxury
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-117159" src="https://backend.daman.co.id/wp-content/uploads/2026/06/3116.jpg" alt="" width="1000" height="799" srcset="https://backend.daman.co.id/wp-content/uploads/2026/06/3116.jpg 1000w, https://backend.daman.co.id/wp-content/uploads/2026/06/3116-300x240.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/06/3116-768x614.jpg 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
Luxury retail is often measured in square footage. Hermès has chosen a different metric: experience.
This June, the French house unveiled its new Maison at 166 New Bond Street, a project nearly two decades in the making and one that redefines what a flagship can be. Spread across six interconnected heritage buildings in London’s Mayfair district, the destination joins an exclusive network of just six Hermès Maisons worldwide, placing it among the brand’s most significant global addresses.
For frequent visitors to London, New Bond Street hardly needs an introduction. Long established as one of the world’s premier luxury corridors, it has become a familiar stop for travelers from Indonesia and across Southeast Asia. Yet Hermès’ latest opening brings a new dimension to the neighborhood, offering something that feels less like a store and more like a living expression of the house itself.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-117156" src="https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_6.jpg" alt="" width="593" height="791" srcset="https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_6.jpg 593w, https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_6-225x300.jpg 225w" sizes="auto, (max-width: 593px) 100vw, 593px" />
Occupying nearly 2,000 square meters across five floors and 55 rooms, the Maison embraces the complexity of its historic setting rather than smoothing it away. Designed by Paris-based architecture firm RDAI under the direction of Denis Montel, the project preserves layers of Georgian, Victorian and Edwardian architecture while introducing contemporary interventions that create a sense of movement and discovery throughout the space.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-117160" src="https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_9.jpeg" alt="" width="1025" height="1500" srcset="https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_9.jpeg 1025w, https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_9-205x300.jpeg 205w, https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_9-700x1024.jpeg 700w, https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_9-768x1124.jpeg 768w" sizes="auto, (max-width: 1025px) 100vw, 1025px" />
At the heart of the Maison is a dramatic atrium topped with a steel-and-glass roof designed by Foster + Partners. A sculptural staircase rises through the building, connecting a series of interiors that shift seamlessly between heritage and modernity. Every room reveals a different perspective on the Hermès universe, from leather goods and ready-to-wear to watches, jewelry and home collections.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-117154" src="https://backend.daman.co.id/wp-content/uploads/2026/06/eab7.jpg" alt="" width="1000" height="659" srcset="https://backend.daman.co.id/wp-content/uploads/2026/06/eab7.jpg 1000w, https://backend.daman.co.id/wp-content/uploads/2026/06/eab7-300x198.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/06/eab7-768x506.jpg 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
Art also plays a central role. More than 500 works have been curated specifically for the address, including commissions from British artists and designers. The result feels less like a conventional retail environment and more like a cultural destination, one where craftsmanship, creativity and architecture exist in constant dialogue.
What makes the Maison particularly relevant today is how clearly it reflects Hermès’ long-term vision. The company acquired the site in 2009, investing years into its restoration and transformation. In an industry increasingly driven by speed and constant novelty, that level of patience feels increasingly rare.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-117158" src="https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_2.jpg" alt="" width="593" height="889" srcset="https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_2.jpg 593w, https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_2-200x300.jpg 200w" sizes="auto, (max-width: 593px) 100vw, 593px" />
The upper floors perhaps tell the story best. Here, artisans repair and restore Hermès objects, reinforcing the idea that luxury should endure rather than be replaced. It is a philosophy that resonates strongly with a new generation of collectors who value authenticity, longevity and craftsmanship over excess.
For travelers planning their next visit to London, the new Bond Street Maison offers more than another shopping destination. It is an opportunity to experience Hermès at its most complete: a place where architecture, art and savoir-faire come together under one roof.
In a city defined by landmarks, Hermès has quietly created a new one.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-117157" src="https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_10.jpg" alt="" width="593" height="898" srcset="https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_10.jpg 593w, https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_10-198x300.jpg 198w" sizes="auto, (max-width: 593px) 100vw, 593px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-117155" src="https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_7.jpg" alt="" width="593" height="834" srcset="https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_7.jpg 593w, https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_7-213x300.jpg 213w" sizes="auto, (max-width: 593px) 100vw, 593px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-117151" src="https://backend.daman.co.id/wp-content/uploads/2026/06/cda2.jpg" alt="" width="1000" height="665" srcset="https://backend.daman.co.id/wp-content/uploads/2026/06/cda2.jpg 1000w, https://backend.daman.co.id/wp-content/uploads/2026/06/cda2-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/06/cda2-768x511.jpg 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-117149" src="https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_15-1.jpeg" alt="" width="1001" height="1500" srcset="https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_15-1.jpeg 1001w, https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_15-1-200x300.jpeg 200w, https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_15-1-683x1024.jpeg 683w, https://backend.daman.co.id/wp-content/uploads/2026/06/Hermes-166NBS_Valerie-Sadoun_15-1-768x1151.jpeg 768w" sizes="auto, (max-width: 1001px) 100vw, 1001px" />

Hermès reinvents the luxury flagship with its new Bond Street Maison

Bond Street London,

Hermès,

Hermès Bond Street Maison