Helmut Lang Hits The Street to Showcase Its FW20 Collection

When everyone has their eyes on the runway floor during the New York Fashion Week, those who kept their eyes on the streets caught one of the best collections by Helmut Lang. The designer has opted to skip the fashion shows and had photographer Sunil Gupta to capture its FW20 collection on the streets instead. The whole thing was turned into a very interesting photo exhibition.

The backdrop of the photos is Christopher Street in New York. It was a place that witness an era of the notorious Stonewall Riots, which leads to spur the gay rights movement. Having shot around the same Greenwich Village neighbourhood in the late 1970s, Gupta shares his sentimental connection by presenting an unfiltered gender-fluid perspective that seeks to portray people “who have been denied a space to be themselves.”

The collection itself consists of full throttle retro yet timeless pieces that creative director Thomas Cawson use to reflect the brand’s ever minimalistic and unisex aesthetic. Think of workwear shirts, jackets, coats, as well as denims. yet tailored with the ’70s vibes in mind. Helmut Lang’s Fall/Winter 2020 collection also brilliantly plays with bright colours, mostly pastels, which are tamed with monochromatic palette in contrast. The photography installation runs until February 14, 2020, at Helmut Lang’s New York store.