A recent survey revealed that on YouTube alone, over two billion videos were watched in 2010. It has become clear that in this era of “new media,” Web videos are a very effective medium to promote a brand or product. The world’s leading fashion brands have not been slow to pick up the trend and not just amateur videos, they have enlisted some of the biggest names in filmmaking to create short films. As a result, some film festivals now have a new category, the “Fashion Film Short.” Check out some of these recent videos, done by world-class directors.
Riding with Hermés
Directed by French video artist Alexis Milant, this short, artistic film shows a “fingerboard” cruise along a runway peppered with Hermés accessories, clothes and other nifty items.
Jude Law, Guy Ritchie for Dior
Dior Homme called in Brit film icons Jude Law and Guy Ritchie to create “Rendezvous” for its fragrance line. The soundtrack is by the band Muse and the delectable Michaela Kocianova is the object of Jude’s affection.
GUESS frolics on the beach
GUESS and Ellen von Unwerth team up again for a campaign that is sure to become a classic. The soundtrack is by Mark Salling (of Glee and former DA MAN cover guy), the song is called “Illusions.” The sexy frolickers are models Alyssa Miller, Elsa Hosk, Kate Upton and Silviu Tolu.
Scorsese for Bleu de Chanel
Featuring Gaspard Ulliel and directed by Martin Scorsese, the fragrance Bleu de Chanel has a hit. The music comes courtesy of the Rolling Stones and their hit “She Said Yeah.” Find it with key words “Bleu de Chanel, Scorsese.”
Hilfiger’s blazer takes a wild trip
Created by @radical.media and directed by The McCoubrey Brothers, this short film features the song “The Whip” by cool, new band Locksley. Entitled, The “Night of the Blue Blazer,” it features one of Tommy Hilfiger’s slick blue blazers going on a wild ride. Search for “The Night of the Blue Blazer.”
YSL gets inked
This excellent short film by Ari Marcopoulos for Yves Saint Laurent’s men’s SS 2011 collection is entitled “No Way Back” and features iconic tattooist Mark Mahoney in L.A. Search YouTube for “YSL SS 2011 Ari Marcopoulos.”
Oliver Peoples’ sexy short
Devendra Banhart’s alluring “Love-In” for Oliver Peoples Eyewear is definitely steamy. Shot by Lisa Eisner, it’s done in the French ‘new wave’ classics style à la Godard. Search for “Love-In for Oliver Peoples.”
Riding with Hermés
Directed by French video artist Alexis Milant, this short, artistic film shows a “fingerboard” cruise along a runway peppered with Hermés accessories, clothes and other nifty items.
Jude Law, Guy Ritchie for Dior
Dior Homme called in Brit film icons Jude Law and Guy Ritchie to create “Rendezvous” for its fragrance line. The soundtrack is by the band Muse and the delectable Michaela Kocianova is the object of Jude’s affection.
GUESS frolics on the beach
GUESS and Ellen von Unwerth team up again for a campaign that is sure to become a classic. The soundtrack is by Mark Salling (of Glee and former DA MAN cover guy), the song is called “Illusions.”
The sexy frolickers are models Alyssa Miller, Elsa Hosk, Kate Upton and Silviu Tolu.
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