Has Off-White Just Confirmed Its New Logo?

Off-White has released a black t-shirt that features a back and front graphic of a person with hands clutching the word “Off” on the left side and “White” on the right.

After a string of appearances at Virgil Abloh’s social media and at Off-White’s “Meteor Shower” (their Spring 2020 Women’s Ready-to-Wear show) in Paris, the graphic design has been strongly hinted as the Milan-based fashion house’s new logo, replacing its signature “X” logo.


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It was in the end of September when Virgil Abloh showed the world the graphic design through an Instagram image-carousel post with a caption that went “**updated identity. miscellaneous images”, creating a media buzz with a speculation of a new potential new Off-White Logo.

The brand’s current drop—complete with its product description and menu tab label—finally confirms its official shift in branding.

Hypebeast reports that the reason for the branding revamp could be to the number of legal battles in the past. According to the Justia database, Off-White has filed an application to trademark the new logo on September 13 which reads “consists of a sinking person’s hands and face below the words ‘Off’ and ‘White’”. The application also reports that the logo will be used on everything from apparel and headwear to shoes and sleeping masks.

The t-shirt is available on Off-White’s official website with a price tag of $340 USD and also comes in women’s sizing.