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Through the “Generation Gucci” lookbook, Demna Gvasalia filters decades of Gucci signatures through his own sharply observed lens, pairing archival codes with character-driven styling that feels instinctive, irreverent and distinctly modern
<img loading="lazy" decoding="async" class="alignnone size-full wp-image-116681" src="https://backend.daman.co.id/wp-content/uploads/2026/05/Untitled-design-26.jpg" alt="" width="1920" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/Untitled-design-26.jpg 1920w, https://backend.daman.co.id/wp-content/uploads/2026/05/Untitled-design-26-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/05/Untitled-design-26-1024x576.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2026/05/Untitled-design-26-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2026/05/Untitled-design-26-1536x864.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2026/05/Untitled-design-26-1568x882.jpg 1568w" sizes="auto, (max-width: 1920px) 100vw, 1920px" />
Since stepping into Gucci’s creative helm, Demna Gvasalia has shaped the house through a character-driven perspective that still leaves room for its unmistakable glamour. Pre-Fall 2026 sharpens that balance further. Serving as an early glimpse into Demna’s evolving direction, the collection arrives through the “Generation Gucci” lookbook, photographed by the designer himself.
<img loading="lazy" decoding="async" class="size-full wp-image-116682 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_300.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_300.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_300-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_300-768x960.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /> <img loading="lazy" decoding="async" class="size-full wp-image-116683 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_105.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_105.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_105-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_105-768x960.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /> <img loading="lazy" decoding="async" class="size-full wp-image-116685 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_88.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_88.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_88-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_88-768x960.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
<img loading="lazy" decoding="async" class="size-full wp-image-116686 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_22.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_22.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_22-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_22-768x960.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /> <img loading="lazy" decoding="async" class="size-full wp-image-116687 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_86.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_86.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_86-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_86-768x960.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
The imagery introduces a cast of personalities drawn from different chapters of Gucci’s history. It begins with a stripped-back tracksuit ensemble, punctuated by the instantly recognizable Web Trademark crossbody. The second look shifts attention toward an oversized bag, styled alongside horsebit mule loafers that subtly reference one of the house’s most enduring signatures.
Across the collection, the styling feels relaxed yet considered. A silk robe is unexpectedly paired with black velvet slip-ons, while seamlessly constructed denim keeps the ready-to-wear clean and understated, allowing the accessories to command attention.
<img loading="lazy" decoding="async" class="size-full wp-image-116688 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_96.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_96.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_96-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_96-768x960.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /> <img loading="lazy" decoding="async" class="size-full wp-image-116689 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_68.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_68.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_68-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_68-768x960.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /> <img loading="lazy" decoding="async" class="size-full wp-image-116690 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_60.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_60.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_60-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_60-768x960.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /> <img loading="lazy" decoding="async" class="size-full wp-image-116691 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_74.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_74.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_74-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_74-768x960.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /> <img loading="lazy" decoding="async" class="size-full wp-image-116692 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_70.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_70.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_70-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/GG_Prefall_PR_1080x1350px_300_70-768x960.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
Featuring a diverse lineup of models, the lookbook reinforces Demna’s ongoing interest in individuality and character. The result is a collection that feels personal, lived-in and undeniably Gucci.

Gucci revisits its past as Demna Gvasalia reframes the house for Pre-Fall 2026

Demna Gvasalia,

Gucci,

Gucci Pre-Fall 2026