Gucci Opens its First Restaurant in Florence, Italy

DINE WITH FASHION. Alessandro Michele takes the Gucci brand to a whole new realm that not many would consider related to fashion by opening a restaurant

The exterior of the Gucci Garden

Ever since Gucci handed over its creative reigns to Alessandro Michele in 2015, the ingenious designer has made the fashion brand one of the “it” names in luxury fashion. After recently entering the foray of home décor, to start of the New Year, Michele has taken the brand to a realm that some may consider a far retreat from the world of fashion by opening a restaurant in Florence, Italy. Dubbed Gucci Osteria, the upscale restaurant is part of the new Gucci Garden complex of the renovated Gucci Museo, and will feature cuisine by three-Michelin-star chef Massimo Boturra.

The interior of the restaurant

Despite Gucci’s current stand out style, the interior design of the restaurant has been specifically created to not take the attention away from the cuisine being served. The subtly green-hued walls of the restaurant have been decorated with gold lettering engravings that spell out lines of the traditional carnival song “Canzona of the seven planets”. The Gucci aesthetic is clearly apparent when you get to the table, as it features pink-patterned plates and stylish monochrome napkins. Although the restaurant is bmarked by the luxury brand, Boturra assures that the prices are anything but, yet maintains his Michelin-star quality.

Gucci’s iconic style on the dining table

Boturra has explained that the cuisine to be served at the restaurant will feature several of the Italian classics that the chef is renowned for, but has been specifically designed to complement Gucci’s iconic brand. As seating is limited to only 50 seats, the concept of the restaurant itself seems to be targeted at fashion-conscious travelers looking to update their Gucci glamor game. Being located inside the Gucci Garden complex, diners can also explore the exhibitions inside the complex or find retail therapy at the Gucci store after eating to their hearts content.
Entrance to the Gucci Garden experience will set you back around $10 with half of the fee being donated to support restoration projects around the city of Florence.


Visitors can also find retail therapy when visiting the Gucci Garden