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Bulgarian tennis player Grigor Dimitrov enters the modelling world, appearing gorgeous as the face of Lacoste’s underwear collection
<img loading="lazy" decoding="async" class="aligncenter wp-image-99165 size-full" src="https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-4.jpg" alt="" width="1080" height="1350" srcset="https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-4.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-4-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-4-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-4-768x960.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-4-315x394.jpg 315w" sizes="(max-width: 1080px) 100vw, 1080px" />
Just hours after <a href="https://backend.daman.co.id/jeremy-allen-white-calvin-klein-spring-2024">Jeremy Allen White set the internet abuzz with his appearance in Calvin Klein’s latest spring campaign</a>, another similar piece of news popped up: French brand Lacoste, which has always had a close relationship with the word of tennis, announced pro Bulgarian player Grigor Dimitrov as the face of its underwear collection following his appointment as brand ambassador in May 2023.
<img loading="lazy" decoding="async" class="aligncenter wp-image-99162" src="https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-240x300.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-768x960.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-315x394.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste.jpg 1080w" sizes="(max-width: 800px) 100vw, 800px" />
According to Lacoste, Dimitrov exudes not only on-field charisma but also a &#8220;crocodile&#8221; state of mind, a prerequisite for joining the Lacoste team and all the qualities that were so dear to the original crocodile, René Lacoste. 
<img loading="lazy" decoding="async" class="aligncenter wp-image-99163" src="https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-3-240x300.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-3-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-3-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-3-768x960.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-3-315x394.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-3.jpg 1080w" sizes="(max-width: 800px) 100vw, 800px" />
In his debut campaign for the brand, Dimitrov appeared relaxed sitting on the bed and kitchen while wearing Lacoste black briefs with contrasting white labelling. In the outdoor shots, he wore a polo shirt and jersey pants, letting his underwear peep from beneath. Overall, he truly understood the relaxed manner of the brand. 
<img loading="lazy" decoding="async" class="aligncenter wp-image-99164" src="https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-2-240x300.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-2-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-2-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-2-768x960.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-2-315x394.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2024/01/Grigor-Dimitrov-Lacoste-2.jpg 1080w" sizes="(max-width: 800px) 100vw, 800px" />
Following the launch, Lacoste also stated: “Total comfort quality and materials, a design that’s both sporty and fashionable … the Lacoste Underwear range breathes new life into loungewear and underwear. To embody it, Grigor Dimitrov’s charm is at its best. Humble and stylish, the champion posed in all simplicity, delighted to represent a collection that everyone can identify with.”

Grigor Dimitrov is the new face of Lacoste Underwear