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Following his remarkable appearance in the LV Tambour Horizon watch campaign, South Korean actor Gong Yoo solidifies his relationship with Louis Vuitton through a new role 
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For K-drama fans and Louis Vuitton admirers, this is great news: Not too long ago, French luxury fashion house Louis Vuitton announced a new name to represent the brand as a House Ambassador: the acclaimed and talented actor Gong Yoo.
The South Korean actor is particularly renowned for his breakthrough performances in “Coffee Prince” and “Train to Busan.” According to Louis Vuitton his commitment to excellence and innovation in his own craft exemplifies the spirit of the maison. Yoo’s contributions to the world extend beyond acting as he is also an advocate for environmental issues and mental health, which further reflects Louis Vuitton’s commitment to charitable, sustainable, and social endeavors.
Interestingly, Yoo’s partnership with the maison has been ongoing for quite a while. Case in point, he once starred in the LV Tambour Horizon watch global campaign in 2017 and was recently captured sitting front row at Louis Vuitton’s spring/summer 2025 show during Paris Fashion Week. Now, as a House Ambassador, Gong Yoo will bring his unique style and influence to a range of initiatives while continuing to inspire and connect with global audiences.
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Louis Vuitton announces Gong Yoo as new house ambassador

Gong Yoo,

Louis Vuitton,

Louis Vuitton House Ambassador