Gong Jun appointed as global brand ambassador for the Tissot PRX

Swiss watch brand Tissot officially announced actor Gong Jun as its Global Brand Ambassador and released a new advertising campaign in which the Chinese actor showcased the Tissot PRX.

Time holds a certain fascination and exhilaration for those who consistently challenge its limits, expanding horizons with courage, skill and adventure. In this spirit, Tissot collaborates with Gong Jun, aiming to inspire the younger generation to remain steadfast in pursuing their dreams.

As a distinguished actor, Gong Jun has showcased his versatility with remarkable performances in both dramas and contemporary roles. He first gained widespread attention for his role in the wuxia drama “Word of Honor” and has since continued to elevate his craft.

With standout roles in projects like “Dream Garden,” “The Legend of Anle” and “The Truth,” Gong Jun has firmly established himself as a trailblazer in his field, leaving a profound impact on audiences. His unwavering dedication and drive to push his limits serve as an inspiration for today’s youth. In resonance with his pioneering spirit, the Tissot PRX is a celebration of audacious design, distinct personality and the unyielding quest for freedom.

In the advertising campaign for the watch, Gong Jun transitions between the retro-modern ambiance of the 1970s. Here, radiant lights, captivating shadows and bowling alleys come alive. Gong Jun revives the nightlife of a past era, highlighting the allure of the Tissot PRX 35mm ice blue in diverse settings.

A special PRX Powermatic 80

The Tissot PRX 35mm ice blue Gong Jun’s edition harmonizes its vibrant colors with a unique case back design. This special timepiece integrates a design on its reverse side, showcasing Gong Jun’s signature and the number “88888888”—symbolizing luck.

Underneath this striking façade, the watch is equipped with a Powermatic 80 automatic movement, offering an impressive 80-hour power reserve. It is encased in a 35mm steel body, boasting both polished and satin finishes. The dial, with its distinctive waffle pattern, sets this automatic model apart, marking a significant differentiation from its quartz counterparts and adding unmistakable refinement.

The watch also features a date display at 3 o’clock, housed in a beveled and applied window, emphasizing the meticulous attention to detail. The indices, along with the hour and minute baton hands, are coated with SuperLumiNova, ensuring visibility in even the dimmest lighting conditions.

The polished steel bezel, engraved crown, and robust sapphire crystal further underscore Tissot’s dedication to quality. The special Gong Jun edition enhances this commitment with unique inscriptions and design elements on the back case. All the while, the water resistance up to 100 meters (10 ATM) guarantees your style remains resilient, whether you’re caught in a downpour or strolling through an early morning mist.

The piece marks the inaugural collaboration between Tissot and Gong Jun, conveying best wishes and heartfelt blessings to those who master the moments in their life’s journey. With Gong Jun as the face of Tissot, the brand embarks on a new, exciting, adventurous chapter.

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