Taeyang, the super famous K-pop pioneer and member of BIG BANG, effortlessly embodies the new wave of masculine style in striking new campaign images captured by Givenchy’s Creative Director, Matthew M. Williams.
K-pop superstar Taeyang’s appointment as Givenchy’s global brand ambassador earlier this year marks the first Korean male artist to hold such a prestigious position within the maison. And now, the singer takescenter stage in Givenchy’s Fall/Winter 2023 campaign, photographed by creative director Matthew M. Williams, who is also a close friend of the musician
Williams stated” “Taeyang is a friend, and to me his creativity and personal values make him an ideal ambassador for Givenchy. You can feel his presence: he has this easy, modern elegance and an edge—he clearly feels comfortable in the clothes and really personifies the house’s new aesthetic.”
Shot in Paris, the series of portraits showcases the collection’s defining sartorial elements and thematic inspirations. Through these visuals, Taeyang’s captivating charm effortlessly shines, while epitomizing the house’s newfound elegance.
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