When Matthew M. Williams changes the direction of men’s dressing culture, it will define how the season manifests the relationship between men and their clothes
Men’s wardrobe always involved a pile of T-shirts as well as tailored pieces hanged neatly in the closet. With a little bit of revolutionary tweak here and there, the direction has now changed. To stay relevant in this dynamic world, designers should always follow that direction and be the ones who change the course. That case applies to Givenchy’s Creative Director, Matthew M. Williams.
For its Fall 2023 collection, Williams transforms the dressing culture, combining between the traditional values of menswear with modern-day flair. He reflects how bespoke pieces defines individual idea on formality as well as ease and confidence in which he showcases four black suits created in the haute couture atelier.
Regardless of the tailoring take, Williams also fronts the streetwear in high density that has always been seen on Givenchy lately. Cargo trousers are deconstructed with classic shape and can be instantly transformed into skirts worn over the sweatpants. Tartan as well as camouflages becomes the vocal prints here, together with a hoodie jumper, they scream nineties dressing. The all-white ambience that surrounds the collection seems like a pale canvas that enliven the somehow-dark palette collection before the audiences.
Off the runway, the newly appointed brand ambassador, Taeyang, is seen wearing Givenchy’s latest collection. Followed by American rapper Tyga, Colombian musician J. Balvin, and Taiwanese singer Vanness Wu. All translate the words Givenchy trying to convey: street couture.
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