Giannis Antetokounmpo Joins Breitling As Its Latest Squad Member

The two-time Most Valuable Player and NBA championship winner becomes the latest face of the brand

Breitling recently announced basketball superstar Giannis Antetokounmpo as its newest Squad Member, representing the luxury watchmaker as one of the faces of the brand. He joins other celebrities, including Brad Pitt, Charlize Theron, Misty Copeland, Kelly Slater, and Adam Driver, as a Breitling Squad Member. “Giannis’ willpower, dedication, unwavering vision, and desire to give back make him an inspiration,” says Breitling CEO Georges Kern. “Plus, he’s just one of the coolest, most down-to-earth guys you’ll ever meet.

Numbers-wise, in his nine years since joining the National Basketball Association (NBA), Giannis Antetokounmpo arguably has hit nearly every career milestone achievable, including Most Improved Player, Most Valuable Player (twice), Defensive Player of the Year and Finals MVP. Back in 2021, he also led his team, the Milwaukee Bucks, to win the team’s first title in 50 years.

Most notably, outside of his professional job as a basketball player in the NBA, he and his brothers also run a basketball academy in Athens, Greece, that helps kids from underprivileged backgrounds get involved in the game and, through it, build confidence and life skills for whatever they set their minds to.

“When we recruit a Squad Member, it’s not just because they’re the best at what they do, it’s because they bring character and integrity to everything they do,” explains Kern, in closing.