Geneva Watch Days was unveiled in early March by Bvlgari’s CEO, Jean-Christophe Babin. It was conceptualized as a decentralized and self-managed multi-brand watch event due to the cancellations of both Baselworld and Watches & Wonders. The new fair’s objective is to introduce retailers and media representatives to base key watchmaking novelties from a broad choice of brands representing the Swiss Watch industry on a “see now, buy now, resell now” basis.
While the original schedule for the event was set for April 26-29, the steering committee of Geneva Watch Days has postponed the event to August 26-29 at the Geneva Hotels and Boutiques as per the initial plans. The postponement was done, unsurprisingly, to the swift expansion of COVID-19 in Europe as well as the rest of the world.“The postponement will allow not only to be safer, but eventually to have a bigger and more international event as with COVID-19 now receding in countries such as China or Korea, we might eventually attract besides the European major players, also an important Asian clientele,” Babin stated.
The Geneva Watch Days event presents an efficient alternative at a smaller scale to accommodate the challenges of 2020. Furthermore, beside the founding brands—Bvlgari, Breitling, Ulysse Nardin, Girard-Perregaux, Gerald Genta, Urwerk, H. Moser & Cie, De Bethune and MB&F—Geneva Watch Days expects another 15 to 20 additional brands to join.
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