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Geneva Watch Days was unveiled in early March by Bvlgari’s CEO, Jean-Christophe Babin. It was conceptualized as a decentralized and self-managed multi-brand watch event due to the cancellations of both Baselworld and Watches &amp; Wonders. The new fair’s objective is to introduce retailers and media representatives to base key watchmaking novelties from a broad choice of brands representing the Swiss Watch industry on a “see now, buy now, resell now” basis.
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While the original schedule for the event was set for April 26-29, the steering committee of Geneva Watch Days has postponed the event to August 26-29 at the Geneva Hotels and Boutiques as per the initial plans. The postponement was done, unsurprisingly, to the swift expansion of COVID-19 in Europe as well as the rest of the world.“The postponement will allow not only to be safer, but eventually to have a bigger and more international event as with COVID-19 now receding in countries such as China or Korea, we might eventually attract besides the European major players, also an important Asian clientele,” Babin stated.
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The Geneva Watch Days event presents an efficient alternative at a smaller scale to accommodate the challenges of 2020. Furthermore, beside the founding brands—Bvlgari, Breitling, Ulysse Nardin, Girard-Perregaux, Gerald Genta, Urwerk, H. Moser &amp; Cie, De Bethune and MB&amp;F—Geneva Watch Days expects another 15 to 20 additional brands to join.

Geneva Watch Days is Rescheduled Amid Coronavirus Crisis