Garrett Neff Charms in the Latest Katama Campaign

Through his very own brand, the model showcases contemporary designs that evokes northeastern appeal.

Inspired by his childhood memories of Katama Bay, Delaware-based model-turned-designer Garrett Neff founded Katama, a fashion brand with a focus on men’s swimwear. Launched in 2015, Katama was incepted through his passion for active life, combined with his knowledge of fashion market. Exuding a rather Northeastern American vibe, the label is informed by its preppy athletic aesthetics fused with tailored sharpness and excellent functionality which builds the brand’s DNA. The label has released several collections, including a collaborative capsule from its partnership with Seacraft Vintage.

Neff himself starred in the campaign of his very own fashion line, posing for a series of photographs taken by Arnaldo Anaya Lucca on a set designed by Matthew Betmaleck. From an olive ensemble of a polo shirt and shorts to a shingle roof-patterned swimming trunk, the brand’s key pieces are elegantly presented by the supermodel. Styling was courtesy of Matthew Marden while Adam Markarian was in charge of grooming.