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A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

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From national team wardrobes to exclusive capsule collections, soccer&#8217;s cultural influence is reshaping fashion&#8217;s playbook. Burberry, Loewe, Jacquemus and more are stepping onto the global stage ahead of FIFA World Cup 2026
 <img loading="lazy" decoding="async" class="size-full wp-image-116885 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/06/Burberry-A-Good-Sport-Campaign-Stills-16x9-1.jpg" alt="" width="800" height="450" srcset="https://backend.daman.co.id/wp-content/uploads/2026/06/Burberry-A-Good-Sport-Campaign-Stills-16x9-1.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/06/Burberry-A-Good-Sport-Campaign-Stills-16x9-1-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/06/Burberry-A-Good-Sport-Campaign-Stills-16x9-1-768x432.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
Soccer&#8217;s influence on fashion has never been more visible. What was once largely confined to sponsorship deals and performance apparel has evolved into a powerful cultural exchange, with luxury houses and sportswear labels increasingly using the sport as a platform for storytelling, identity and national pride. Ahead of FIFA World Cup 2026, brands are embracing that momentum through exclusive collections, team partnerships and global campaigns. Burberry celebrates English soccer culture through its latest campaign, while Loewe outfits Spain&#8217;s national teams for the road ahead. Across the industry, the world&#8217;s biggest tournament is becoming a catalyst for fashion&#8217;s next wave of collaborations.
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Burberry 
Born in a nation where soccer runs deep, Burberry embraces the excitement surrounding FIFA World Cup 2026 through its &#8220;A Good Sport&#8221; campaign. Celebrating the spirit of soccer fandom, the campaign brings together familiar faces from film, television, sport and fashion. Among them are Romeo Beckham and Thai actor Bright, alongside England internationals Declan Rice and Eberechi Eze. Burberry global ambassador and South Korea captain Son Heung-min also features, reinforcing the connection between sport and British heritage through Daniel Lee&#8217;s creative direction.
<img loading="lazy" decoding="async" class="size-full wp-image-116888 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/06/LOEWE-2026-SPANISH-NATIONAL-FOOTBALL-TEAM-RODRI-1.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/06/LOEWE-2026-SPANISH-NATIONAL-FOOTBALL-TEAM-RODRI-1.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/06/LOEWE-2026-SPANISH-NATIONAL-FOOTBALL-TEAM-RODRI-1-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/06/LOEWE-2026-SPANISH-NATIONAL-FOOTBALL-TEAM-RODRI-1-768x960.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
Loewe 
Loewe begins a four-year partnership with Spain&#8217;s national soccer teams by creating a complete travel wardrobe for both the men&#8217;s and women&#8217;s squads. The collaboration will accompany the teams through international competitions from FIFA World Cup 2026 in North America to the 2030 tournament hosted by Spain, Portugal and Morocco. The debut wardrobe spans tailoring, casualwear, footwear and leather goods. At its center is a suit crafted in Loewe&#8217;s ateliers, distinguished by a discreet Loewe Anagram embroidered inside the sleeve. To mark the partnership, the house released a portrait series featuring Pedri, Unai Simón, Rodri, Pau Cubarsí and Nico Williams, photographed by Bruno Staub at the national team&#8217;s training ground in Las Rozas.
<img loading="lazy" decoding="async" class="size-full wp-image-116892 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/06/6867.jpg" alt="" width="800" height="533" srcset="https://backend.daman.co.id/wp-content/uploads/2026/06/6867.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/06/6867-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/06/6867-768x512.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
Jacquemus x Nike 
Jacquemus&#8217; longstanding partnership with Nike enters a new chapter ahead of FIFA World Cup 2026. The duo has unveiled a capsule collection celebrating the French national team, drawing inspiration from Simon Porte Jacquemus&#8217; lifelong connection to soccer. At the heart of the collection is an old navy Nike tracksuit from his childhood, a simple yet meaningful garment that shaped his understanding of the power of uniform dressing. Campaign imagery features members of Les Bleus, including Kylian Mbappé, Marcus Thuram and Ousmane Dembélé.
<img loading="lazy" decoding="async" class="size-full wp-image-116890 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/06/download.jpeg" alt="" width="800" height="450" srcset="https://backend.daman.co.id/wp-content/uploads/2026/06/download.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/06/download-300x169.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2026/06/download-768x432.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
Dunhill 
More than 25 years into their partnership, Dunhill continues its support of the Japan National Team with a new tailoring collection titled &#8220;Samurai Blue.&#8221; The range centers on Bourdon three-piece suits crafted from Super 130s wool and cashmere using a specially developed English fabric. To launch the collection, Dunhill released a campaign featuring Japan National Team manager Hajime Moriyasu, captain Wataru Endo and Takefusa Kubo. Combining candid moments with formal portraits, the campaign reflects the team&#8217;s values of discipline, unity and collective ambition.
 <img loading="lazy" decoding="async" class="size-full wp-image-116887 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/06/https___hypebeast.com_image_2026_05_28_g-dragon-peaceminus-one-nike-cryoshot-2026-fifa-world-cup-korea-national-team-kits-collaboration-campaign-release-info-003.jpg" alt="" width="800" height="1200" srcset="https://backend.daman.co.id/wp-content/uploads/2026/06/https___hypebeast.com_image_2026_05_28_g-dragon-peaceminus-one-nike-cryoshot-2026-fifa-world-cup-korea-national-team-kits-collaboration-campaign-release-info-003.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/06/https___hypebeast.com_image_2026_05_28_g-dragon-peaceminus-one-nike-cryoshot-2026-fifa-world-cup-korea-national-team-kits-collaboration-campaign-release-info-003-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2026/06/https___hypebeast.com_image_2026_05_28_g-dragon-peaceminus-one-nike-cryoshot-2026-fifa-world-cup-korea-national-team-kits-collaboration-campaign-release-info-003-683x1024.jpg 683w, https://backend.daman.co.id/wp-content/uploads/2026/06/https___hypebeast.com_image_2026_05_28_g-dragon-peaceminus-one-nike-cryoshot-2026-fifa-world-cup-korea-national-team-kits-collaboration-campaign-release-info-003-768x1152.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
PEACEMINUSONE 
For FIFA World Cup 2026, PEACEMINUSONE joins forces with Nike to reinterpret the Korea Football Association&#8217;s off-pitch wardrobe. G-Dragon&#8217;s label applies its signature approach to tailored outerwear, jerseys and footwear, blending Korean cultural references with daisy motifs and deconstructed detailing. The result is a collection that views soccer not merely as a sport but as a cultural force, bringing together national pride and contemporary creativity.
<img loading="lazy" decoding="async" class="size-full wp-image-116886 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/06/https___hypebeast.com_image_2026_05_25_kith-adidas-football-lionel-messi-collaborative-collection-release-info-005.jpg" alt="" width="800" height="1200" srcset="https://backend.daman.co.id/wp-content/uploads/2026/06/https___hypebeast.com_image_2026_05_25_kith-adidas-football-lionel-messi-collaborative-collection-release-info-005.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/06/https___hypebeast.com_image_2026_05_25_kith-adidas-football-lionel-messi-collaborative-collection-release-info-005-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2026/06/https___hypebeast.com_image_2026_05_25_kith-adidas-football-lionel-messi-collaborative-collection-release-info-005-683x1024.jpg 683w, https://backend.daman.co.id/wp-content/uploads/2026/06/https___hypebeast.com_image_2026_05_25_kith-adidas-football-lionel-messi-collaborative-collection-release-info-005-768x1152.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
Kith x Messi x adidas 
To celebrate its 15th anniversary, Kith collaborates with soccer icon Lionel Messi and adidas on a special collection that also commemorates Messi&#8217;s two-decade professional career. The release combines performance and lifestyle pieces, including jerseys inspired by defining moments from his journey. Alongside them are washed denim jackets, polo shirts, tracksuits, duffel bags, footwear and other essentials designed to bridge the worlds of soccer and everyday style.

How fashion brands are capitalizing on FIFA World Cup 2026

Adidas,

Burberry,

Dunhill,

FIFA World Cup 2026,

jacquemus,

KITH,

Loewe,

Nike,

PEACEMINUSONE