Ferrari Begins a New Chapter in Indonesia

With the appointment of Eurokars as the exclusive importer and distributor of Ferrari cars in the country, Ferrari begins its new chapter in Indonesia, and celebrates by launching the SF90 Stradale and the Ferrari Roma

PT Eurokars Prima Utama, better known simply as Eurokars, is now the official and exclusive importer and distributor of Ferrari in Indonesia. To mark this important milestone, two long-awaited models—the SF90 Stradale and the Ferrari Roma—have been unveiled for the first time in Indonesia. Diverse in character but united in spirit by the proud DNA of the Prancing Horse, these two models are icons of style, luxury, and speed.“It is indeed momentous for us at Eurokars Prima Utama to start our partnership with Ferrari by unveiling our refreshed dealership in Jakarta with two of the most eagerly-anticipated models in the Ferrari line-up today. Together with my friend and business partner Sugiarto and our local team, I am exceptionally excited to welcome our Indonesian customers in our dealership, and to share with them the opportunity to discover the SF90 Stradale and Ferrari Roma in person,” says Karsono Kwee, Executive Chairman of Eurokars Group.

Dieter Knechtel, President of Ferrari Far East & Middle East, expressed: “We are very pleased to welcome the PT Eurokars Prima Utama team into our family. Indonesia has always been an important market for Ferrari and we are happy to have found a strong local partner that understands the exclusivity and value of the brand we represent. The team at PT Eurokars Prima Utama is very well-positioned to serve our existing clients while inspiring a new generation of Ferraristi in this country.”

Prominently displayed as the primary highlight of the showroom are, of course, the SF90 Stradale and Ferrari Roma. The SF90 Stradale is the Prancing Horse’s first Plug-In Hybrid Electric Vehicle (PHEV) and represents the beginning of a new chapter in the brand’s history. Extreme on every level, it delivers unprecedented performance for a production car, made possible by the most advanced technologies developed in Maranello for Formula 1.

The SF90 Stradale is truly an incredible expression of Ferrari’s engineering prowess. Powered by a 4.0-litre, twin-turbo V8 engine, the hybrid supercar produces 1,000cv and sprints from 0-100km/h in a remarkable 2.5 seconds. Its ultra-modern exterior and innovative design are meant to transmit the car’s mission as an extreme sports car and Ferrari’s first series-production supercar. Inside, the SF90 allows the driver to fully exploit the power made available by the hybrid powertrain through the use of its 4WD system, and its diverse power unit modes allow for easy, confident driving.

Meanwhile, featuring a sleek silhouette and timeless design, the Ferrari Roma is a stylish embodiment of “La Nuova Dolce Vita” and evokes the carefree and charming way of life in Rome during the ’50s and ’60s. The steadfastly pure, refined, and minimalist exterior is juxtaposed against a series of leading-edge technology, starting with an adaptive rear spoiler that is designed to retain the car’s formal elegance when retracted while guaranteeing the downforce essential for the car’s performance when automatically-activated at high speed.

Beneath the elegant and classy exterior of the Roma lies a powerful 3.9-litre 620cv engine that belongs to the V8 turbo family that has won International Engine of the Year for four years running. This engine, combined with an all-new 8-speed dual-clutch transmission, lightweight components, and myriad dynamic driving systems, makes the Roma the most powerful and engaging mid-front-engined V8 2+ in Ferrari history without sacrificing everyday drivability and comfort.