Silvia Venturini Fendi unveiled FENDI Men’s latest collection at the new FENDI factory in Capannuccia, Tuscany
Growing up within the Italian Maison named after her family, Silvia Venturini Fendi understands that an atelier is the beating heart of a fashion house. She has firsthand knowledge of the immense effort required to bring fashion to life, resulting in a profound appreciation for the skilled artisans and craftspeople involved. With this appreciation in mind, the FENDI Men’s Spring/Summer 2024 collection pays heartfelt tribute to its in-house craftspeople. The collection also honored the brand’s return to Florence, where Silvia Venturini Fendi’s grandmother, Adele Fendi, left Rome for Florence to master the art of leather craftsmanship nearly a century ago.
The FENDI Men’s Spring/Summer 2024 show took place at the new FENDI factory in Capannuccia, in the heart of Tuscany’s countryside. Before the models took to the runway, the audience was given time to witness the craftsmanship involved in creating some of FENDI’s most iconic bags, such as the Baguettes and Peekaboos. The presence of the in-house workers sets the stage for the evening’s show, providing a behind-the-scenes glimpse into their world.
The collection draws inspiration from classic workwear, infused with FENDI’s signature playfulness. It explores proportion and utility, with patch pockets of workwear belts seen across the collection. The apron motif takes form in halter neck collared shirt and skirts of different lengths, paired with tailored pants and city shorts.
Additionally, the collection offers a playful range of proportions, including shrunken ribbed body tanks, high-waisted trousers with zip-off options and knee-length dress shirts buttoned at the elbow. Work shirts are designed with loops to hold measuring tapes, while bags shaped like pencil pots featuring the double-F logo double as holders for coffer cups, adding a whimsical twist to the overall look.
Inspired by the Tuscan landscape, the collection’s color palette reflects mineral hues, including burnt umber, terracotta and indigo, complemented with the soft tone of sage, limestone and chalk.
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