Fashion Essentials: Lacoste to Launch the Latest Collaboration with the Campana Brothers

SUSHI SWAG. They say that if at first you don’t succeed, try, try again. But if you do, there’s no reason to not try, try again.

At least that’s what Lacoste is doing for their latest collector’s series. The French company already collaborated with the Campana Brothers to launch the 2009 Holiday Collector’s Series. It must have proved to be a fruitful collaboration, because Lacoste has once again worked with the Brazilian furniture designer duo. Fernando and Humberto Campana are renowned for their “Sushi” technique, in which they roll unconventional materials to create a piece of furniture.

This “Sushi” theme has been applied to Lacoste’s iconic logo; instead of one crocodile, now there’s a swirl of crocodiles imprinted onto the front of these polo shirts. The men’s collection is available in several colors, including bold blue.