Ermenegildo Zegna’s New Campaign Featuring New Stars

LOOK TO THE FUTURE. After two seasons with actor Robert De Niro, Ermenegildo Zegna has now recruited Javier Bardem and Dev Patel for its latest seasonal campaign

To welcome in its new collection for spring 2018, Ermenegildo Zegna has turned to award winning actors Javier Bardem and Dev Patel. Unlike previous campaigns, it has been announced that the campaign itself will be teased on the brand’s official Instagram account through a playful series of stories. There is still no news whether a video campaign will accompany the series of images on Instagram.


The campaign itself is the third chapter of Ermenegildo Zegna’s Defining Moments project that was launched last year in the spring of 2017, pairing Robert De Niro with McCaul Lombardi. As for the second chapter, we saw De Niro once again return, this time being partnered with French choreographer and dancer Benjamin Millepied.


This will be the first time Bardem and Patel have worked together, both of whom happen to be Academy Award winning actors. Both received the Oscar for Best supporting actor, Bardem for “No Country for Old Men” in 2007 while Patel won for his role in “Lion”. It seems that artistic director Alessandro Sartori is not pulling any punches when it comes to campaigning with the stars. Photographer Craig McDean capture the two actors in a kind of conversation as they partake in activities in the hills of LA. Which of the two will return for the next chapter of the following campaign?We’ll just have to wait and see.