Over at Ermenegildo Zegna, creativity never stops.
“There’s time for everything,” says Gildo Zegna, CEO of the Ermenegildo Zegna Group. “This is the time to think differently about the next future”
Zegna has decided not to do a conventional fashion show this season and adopt a digital format instead, allowing anyone and everyone in the world to experience the emotions of the new Ermenegildo Zegna XXX Summer 2021 collection. The current global crisis inspired the brand to change parameters of how it shares its designs and collections as the use of digital platforms becomes more important than ever.
“I have always wanted to use alternative formats to communicate my creative process to an even wider audience,” affirms Alessandro Sartori, Artistic Director of the Ermenegildo Zegna Group. “The idea that this season I will present the collection with a digital tool gives me great energy and freedom of thought because I can finally enter directly into people’s place.”
With 2020 marking Zegna’s 110th anniversary, the Italian brand wishes to generate a real experiential dimension to maintain public attention on the style and innovation that is Ermenegildo Zegna.
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