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<h2>Founded over a century ago, the iconic fashion house is now embarking on a new journey, en route to the New York Stock Exchange</h2>
<img loading="lazy" decoding="async" class="wp-image-83384 size-large aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-5-1024x576.jpeg" alt="" width="640" height="360" srcset="https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-5-1024x576.jpeg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-5-300x169.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-5-768x432.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-5-1536x864.jpeg 1536w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-5-315x177.jpeg 315w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-5.jpeg 1920w" sizes="(max-width: 640px) 100vw, 640px" />
Iconic, historic and inspiring fashion house Ermenegildo Zegna has changed its name in preparation for its journey into the New York Stock Exchange for the maison’s IPO. Now known simply as Zegna, the brand, founded over a century ago by Ermenegildo Zegna, is currently operated by the founder&#8217;s third generation heir, who has opted to update their logo and their name. 
<img loading="lazy" decoding="async" class="aligncenter wp-image-83382 size-large" src="https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-3-1024x576.jpeg" alt="" width="640" height="360" srcset="https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-3-1024x576.jpeg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-3-300x169.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-3-768x432.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-3-1536x864.jpeg 1536w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-3-315x177.jpeg 315w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-3.jpeg 1920w" sizes="(max-width: 640px) 100vw, 640px" />
The shortened name is meant to honor the family heritage while the logo is also given a new spin, with a double-stripe signifier and the Zegna logo meant to reflect, and serve a,s a graphic representation of everything that the brand has done and is setting out to do. 
<img loading="lazy" decoding="async" class="aligncenter wp-image-83385 size-large" src="https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-6-1024x576.jpeg" alt="" width="640" height="360" srcset="https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-6-1024x576.jpeg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-6-300x169.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-6-768x432.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-6-1536x864.jpeg 1536w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-6-315x177.jpeg 315w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-6.jpeg 1920w" sizes="(max-width: 640px) 100vw, 640px" />
CEO Gildo Zegna&#8217;s drive to honor this family heritage third generation of his family is then paired together with a new collection that is expected to launch on December 3 and which is also expected to feature the new logo. Zegna&#8217;s retail locations will then begin transitioning into using the new name and logo by 2022.
<img loading="lazy" decoding="async" class="wp-image-83386 size-large aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-1-1024x576.jpg" alt="" width="640" height="360" srcset="https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-1-1024x576.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-1-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-1-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-1-1536x864.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-1-315x177.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2021/12/ZEGNA-OUR-ROAD-1.jpg 1920w" sizes="(max-width: 640px) 100vw, 640px" />
It’s an exciting time for the historic brand, one that might see them becoming one of the most important fashion houses in the near future. But if one thing’s for sure, with over a century of historically amazing creations, the brand is sure to flourish under its new name, and of course, the dashing new logo.
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Ermenegildo Zegna rebrands in preparation for IPO