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The combination of Berluti&#8217;s designs and Eddie Peng&#8217;s charm creates the perfect image of a modern gentleman with elegance in confidence.
Berluti has just launched its Summer 2020 campaign featuring brand ambassador Eddie Peng. Produced by world-renowned M/M (Paris) Studio under the direction of Berluti’s Artistic Director Kris Van Assche and shot by Aladair McLellan, Peng is portrayed wearing a series of pieces from the brand&#8217;s summer 2020 collection. The bright and passionate color palette of the collection, together with Peng&#8217;s natural charm, showcased the image of a modern gentleman with a free and adventurous spirit.
<figure id="attachment_73160" aria-describedby="caption-attachment-73160" style="width: 640px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-73160 size-large" src="https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset2_2_desktop-768x1024.jpg" alt="" width="640" height="853" srcset="https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset2_2_desktop-768x1024.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset2_2_desktop-225x300.jpg 225w, https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset2_2_desktop-315x420.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset2_2_desktop.jpg 960w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-73160" class="wp-caption-text">Photography by Alasdair McLellan</figcaption></figure>
Photographer Aladair McLellan, by the way, has been a close friend of Berluti for quite some time and this is actually his making his third campaign for the maison. This time, he not only captured a series of stories between the quintessential Berluti gentleman and ancient Rome through lights and shadows, but also created a tunnel of time and space connecting modern and retro auras.
<img loading="lazy" decoding="async" class="aligncenter wp-image-73159 size-large" src="https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset2_1_desktop-768x1024.jpg" alt="" width="640" height="853" srcset="https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset2_1_desktop-768x1024.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset2_1_desktop-225x300.jpg 225w, https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset2_1_desktop-315x420.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset2_1_desktop.jpg 960w" sizes="(max-width: 640px) 100vw, 640px" />
The campaign series—elaborately exhibited in a serene storytelling flow—also showcases Peng wearing Berluti’s blue coat in fine suede and embedded with Scritto—an iconic pattern in the house&#8217;s heritage—highlighting a fresh re-interpretation of aesthetics for the season. The vivid blue flash outlines Roman sculptures, highlighting the distinguished design of Berluti in an elegant contrast of colors.
<img loading="lazy" decoding="async" class="aligncenter wp-image-73163 size-full" src="https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset6_desktop.jpg" alt="" width="960" height="720" srcset="https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset6_desktop.jpg 960w, https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset6_desktop-300x225.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset6_desktop-768x576.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset6_desktop-315x236.jpg 315w" sizes="(max-width: 960px) 100vw, 960px" />
<img loading="lazy" decoding="async" class="aligncenter wp-image-73162 size-full" src="https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset7_desktop.jpg" alt="" width="960" height="720" srcset="https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset7_desktop.jpg 960w, https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset7_desktop-300x225.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset7_desktop-768x576.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset7_desktop-315x236.jpg 315w" sizes="(max-width: 960px) 100vw, 960px" />
<img loading="lazy" decoding="async" class="aligncenter wp-image-73161 size-full" src="https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset8_desktop.jpg" alt="" width="960" height="720" srcset="https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset8_desktop.jpg 960w, https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset8_desktop-300x225.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset8_desktop-768x576.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2020/05/Eddie_Peng_asset8_desktop-315x236.jpg 315w" sizes="(max-width: 960px) 100vw, 960px" />

Eddie Peng Fronts Berluti’s Summer 2020 Campaign

Berluti,

campaign,

eddie peng,

spring summer collection,

SS20 campaign