British fashion menswear brand Alfred Dunhill is commemorating the 2012 London Olympics with a series of short films and an advertising campaign featuring a pair of suave and revered British Olympians and a young up-and-comer talking about their Olympic experiences.
Rowing legend Sir Matthew Pinsent, double Olympic gold medal-winning sailing champion Iain Percy, as well as gymnastics hopeful Louis Smith appear in Dunhill’s new ‘Voice’ campaign.
One of the goals of this ad campaign was focus on “real men” as opposed to celebrity film stars. The short films can be seen on the brand’s Facebook pages and/or YouTube channel.
SHARE THIS ARTICLE