Dior Men’s Hyper-colored and Hyperreal Fall 2021 Campaign

An awesome showcase of Dior’s savoir-faire as it meets artist Kenny Scharf’s visual style

Hyper-colored and hyperreal, Dior’s men’s collection for fall 2021 is revealed in a series of captivating images infused with the acidic vitality of Kenny Scharf’s world. Brightly colored pieces signed by Artistic Director Kim Jones in collaboration with the American painter and visual artist are revealed through photographer Rafael Pavarotti’s lens. In an ode to Scharf’s joyful pop aesthetic, backdrops decorated with his artwork appear as if in motion, punctuated by imaginary characters and poised at the crossroads of cartoons, surrealism and science fiction.

“Bringing Kenny Scharf’s out-of-this-world universe to life via Rafael’s photography this season was a moment of optimism in challenging times. These images represent the hope of returning to reality in a not-so-distant future,” says Kim Jones.