The know-how of François Demachy meets Dior’s timeless savoir-faire and Robert Pattinson’s masculine sensuality
The new Dior Homme Eau de Toilette is born as an intense woody fragrance by François Demachy, with actor Robert Pattinson bringing the masculine sensuality to life in a mesmerizing video. The campaign itself was composed by The Blaze, a Paris-based music and video duo consisting of cousins Guillaume and Jonathan Alric. Pattinson plays a game of strength, charm and power in iconic images of New York, shot with great intensity as he resuscitates the urban heroes of legendary American films.
The scent itself, meanwhile, has a strong, extremely woody sensation with bergamot, pink pepper and elemi as the top notes. These are followed cashmere wood, atlas cedar and patchouli as the middle notes, and Iso E Super, Haitian vetiver and white musk as the base notes.
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