Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted and edgy capsule collection incorporating recycled materials. The (Re)Collection combines Diesel’s casualwear aesthetic together with the iconicity of Coca-Cola, offering 12 key pieces which transcend seasons.
The range incorporates materials such as recycled PET derived from plastic bottles and recycled cotton. Creating beautiful fibres from waste plastic, this collaboration aims to raise awareness on the value of recycling with all pieces made with recycled PET fibres.
Hero denim pieces from the collection include a unisex denim workwear jacket featuring red stitching detail, emblazoned with the iconic Coca-Cola logo, which can be paired with the denim workwear pant – a loose fitting cut to suit all shapes – or the womenswear short – a classic high-cut, frayed short embroidered with the Coca-Cola Spencerian Script.
The black zip jersey tracksuit offers a tapered silhouette, featuring playful accents of contrasting Coca-Cola red as well as drawstring detail for a sports luxe finish.
The (Re)Collection features hooded sweatshirts, sweatshirts and T-shirts, available in a range of colourways including; black, blue, gray melange and white, as well as a beanie hat in black and white.
Additionally, the capsule includes mens swimming briefs in classic black with a drawstring waistband and women’s scoop-back swimsuit in black and white options, both showcasing the Diesel x Coca-Cola logo.
Michelle Moorehead, VP of Global Licensing & Retail for The Coca-Cola Company explained: “We are excited to partner with DIESEL on this collection. Not only does The (Re)Collection generate awareness of the importance of recycling in a very approachable way – by showcasing beautiful fashions created from recycled materials – it’s also a collection that celebrates individuality.”
The capsule collection merges Coca-Cola and Diesel’s DNA to create something special; Coca-Cola – known for celebrating togetherness and inclusivity and Diesel – known for provoking its audience with irony, boldness and its ability to challenge conformity. Both brands have collaborated to celebrate two unique identities and the iconic products they produce.
Renzo Rosso, founder of Diesel, commented: “As a leading pioneer in denim and casual fashion, Diesel has always been known in the industry as an innovator. The (Re)Collection is a collaboration between two authentic and iconic brands that are both committed to a more responsible business. Inspired by our vision of the future, we are collaborating with Coca-Cola to explore new methods of creating fabrics, whilst challenging ourselves to incorporate recycled materials in our collections.”
The collection is out in stores now and on diesel.com!
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