The Italian brand invites people to celebrate the beautiful memories made in lieu of the plans that had to be put on hold
DIESEL announced the launch of its Fall 2020 campaign, which is rooted into one of denim’s key, longstanding elements: memory. Like we all know, denim gets better with time, experiences and becomes a sort of wearable record of the times you’ve gone through: The pen marks on the pocket, that scrape at the hem and every imperfection that comes with an unforgettable story. Denim collects these moments no matter what; not even 2020 can cancel a great pair of jeans.
In what has been a generation-defining year, DIESEL invites people all over the world to celebrate the beautiful memories made in lieu of the plans that had to be put on hold and wear these unexpected highlights with pride. In the center of the Fall 2020 campaign is DIESEL’s new customizable denim collection. Through a special portal on www.diesel.com and in select stores worldwide, clients will be able to personalize the leather tags on denim pieces with something they could not participate in this year. The intention is to commemorate what they did not do and the memory-making moments that ensued in the absence of those plans.
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