Maserati and David Beckham come together for the first time in an inspiring short film that sees the brand new ambassador with the powerful Levante Trofeo in Miami
Maserati produces an impressive range of unique cars instantly recognizable for their extraordinary personality. With their style, technology and innate exclusivity, they satisfy the most discerning and refined tastes and have always been a point of reference in the global automotive industry. Recently, the brand kicked things up into higher gear with the arrival of David Beckham as a new brand global ambassador.
“The brand is moving forward, inaugurated a new Era,” explains Maserati Chief Marketing Officer Paolo Tubito. “Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David Beckham is the embodiment of all these values.”
Speaking of which, as a global sporting icon, philanthropist, businessman and style trailblazer, it’s safe to say that David Beckham is the perfect partner to accompany Maserati on the next leg of its journey, breaking boundaries and driving the brand forward to the forefront of luxury motoring in the 21st century.
Interestingly, the first act bringing together Maserati and David Beckham’s values is an inspiring film showcasing the innovative spirit which sees Beckham performing an audacious act of driving in a Maserati, just for the sheer joy of doing the unexpected. Of particular note, the movie sees the Maserati Ambassador driving the brand’s ultimate performance SUV, the Levante Trofeo, in Miami.
“It’s an exciting time for me to begin this partnership with Maserati; an iconic Italian brand which shares my appreciation for the very best innovation and design. I’m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale,” says David Beckham, in closing.
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