After giving up his professional football career five years ago, David Beckham has been active in the fashion industry; partnered with the heritage British menswear label, Kent & Curwen, collaborated with H&M for Bodywear collection in 2013, and now, the British Fashion Council has appointed him as its Ambassadorial President.
“I’m really excited about promoting fashion as an opportunity to all kids across the country, regardless of their background or their gender,” says the former England national football team captain to the Guardian. “That means creating more awareness for boys to get involved with fashion … helping them understand that creative opportunities are available to them too,” he added.
With his new role, Beckham is expected to build closer partnerships in Asia and the United States. He also will be tasked to raise the profiles of Great British fashion talents in the global arena. His tenure will run for two years, yet he has the option to extend in 2020. As the Ambassadorial President, he will visit fashion education programmes across the UK with leading editors and designers. Does this mean his wife who also has her eponymous label, Victoria Beckham, will be joining the ride too?
Beckham appears to have a form in encouraging young men to pursue careers in the industry: his eldest son, Brooklyn, is studying photography at the New York fashion school Parsons. Husband, wife, and son, the fashionable family is officially marking their names in the fashion industry. What a royal fashion family indeed!
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