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DA MAN Magazine - Make Your Own Style!

Joe Taslim stars in DAMAN’s fashion video series with Bvlgari, highlighting versatility, character and modern styling through four cinematic scenarios
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-114826" src="https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00744_small.jpg" alt="" width="1968" height="1312" srcset="https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00744_small.jpg 1968w, https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00744_small-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00744_small-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00744_small-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00744_small-1536x1024.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00744_small-1568x1045.jpg 1568w" sizes="auto, (max-width: 1968px) 100vw, 1968px" />
Cinematic in tone and deliberate in pacing, DAMAN’s latest Fashion Video Series unfolds less like a branded showcase and more like a study of modern identity. Created in collaboration with Italian jeweler Bvlgari and starring Joe Taslim, the four-part series explores how style shifts across different moments of daily life, and how watches and jewelry can move just as fluidly between them.
At its core, the series is built around versatility. According to Bvlgari, the underlying message is to demonstrate how its watches and jewelry can be styled in engaging ways without feeling repetitive. Though the concept functions as a how-to in spirit, it is delivered through action-driven storytelling rather than instruction. The result is a set of films that present jewelry as dynamic and expressive, easily integrated into everyday life rather than reserved for rare occasions.
Beyond surface aesthetics, the brand also sees the series as a way to communicate the deeper meaning behind each collection. Through dialogue and character-driven moments, the videos suggest that Bvlgari pieces are not defined solely by how they are worn but by what they represent. Jewelry becomes an extension of story, values and personal evolution.
This thematic approach is embodied in the idea of multiple personalities in daily lives. The series reflects how individuals adapt their presence, style and attitude depending on context, much like an actor stepping into different roles. Each video captures a distinct persona, reinforcing the idea that one person can move confidently through contrasting situations, just as Bvlgari’s designs transition seamlessly from one setting to another.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-114824" src="https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00616_small.jpg" alt="" width="1968" height="1312" srcset="https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00616_small.jpg 1968w, https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00616_small-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00616_small-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00616_small-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00616_small-1536x1024.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00616_small-1568x1045.jpg 1568w" sizes="auto, (max-width: 1968px) 100vw, 1968px" />
Joe Taslim was a natural choice to anchor this narrative. Widely respected both in Indonesia and internationally, the actor’s career reflects consistent growth and reinvention, qualities that closely align with Bvlgari’s own identity as a heritage brand that continues to evolve. Beyond his professional achievements, Taslim represents a figure who is authentic yet aspirational, grounded yet disciplined, embodying values of humility and excellence that resonate with a broad audience while maintaining a sense of prestige.
For Taslim, the collaboration felt intuitive from the start. “It felt very organic,” he says. “This was about storytelling and character written in a fun and stylish way that immediately resonated with me.” That connection deepened during the script development process. “It was thrilling. We had a fun discussion after the script process, and we were on the same page about wanting to make something different and about how to make it as entertaining as possible while staying on point with the message.”
The finished series comprises four distinct videos, each anchored by a specific setting and mood. A formal gala introduces a refined and composed persona. A tourist sequence leans into ease and curiosity. An executive scenario conveys control and precision, while a date night setting closes the series on a note of intimacy and confidence. Rather than unfolding as linear narratives, the films function as snapshots, each designed to highlight how watches and jewelry adapt visually and thematically to different roles.
From a production standpoint, one of the primary challenges lay in balancing movement and action without overwhelming the styling. Action elements needed to feel purposeful rather than performative. According to Bvlgari, this balance was achieved through Taslim’s physical control and the DAMAN team’s execution, allowing motion to enhance rather than distract from the pieces being worn.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-114825" src="https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00712_small.jpg" alt="" width="1968" height="1312" srcset="https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00712_small.jpg 1968w, https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00712_small-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00712_small-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00712_small-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00712_small-1536x1024.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2026/01/SB_00712_small-1568x1045.jpg 1568w" sizes="auto, (max-width: 1968px) 100vw, 1968px" />
There were also unexpected discoveries along the way. The team found that Taslim is genuinely comfortable wearing jewelry in his daily life, which created an immediate and natural connection with the products. This familiarity allowed him to interpret each look instinctively, lending authenticity to the styling and helping each persona feel grounded rather than styled for effect.
Taslim himself recalls moments of improvisation that became defining details on screen. “The part when I had to catch a glass without looking, that one needs precision and strong timing,” he says. “That was an on set idea, and I am glad the team was very supportive.” Asked which persona felt most natural, he admits the roles are closely connected but adds, “If I had to choose, I think I’d pick the one that ended in a bar. That one somehow feels like a James Bond movie scene.”
The selection of Bvlgari pieces followed an intuitive process. Once each scenario was finalized, watches and jewelry were chosen based on both visual balance and thematic relevance. The brand’s inherently fluid design language made this process seamless, reinforcing the idea that the same piece can take on different meanings depending on how and where it is worn.
Ultimately, the series aims to inspire confidence. While many admire Bvlgari’s designs, the brand recognizes that some viewers may be unsure how to wear jewelry in real life, particularly men who are still less accustomed to incorporating such pieces into their daily style. By presenting thoughtful, well-styled looks across familiar settings, the videos offer both aspiration and practical inspiration.
As Taslim puts it simply, “Love the watches, and the earrings. I am wearing them now.” It is a closing sentiment that encapsulates the spirit of the project, where luxury is not distant or symbolic but lived, worn and made personal through character, movement and story.
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Scroll down to watch the four videos in the series&#8230;
<iframe loading="lazy" title="DA MAN x Bvlgari Fashion Video Series Featuring Joe Taslim⁠: Chapter 1 - The VIP⁠" width="563" height="1000" src="https://www.youtube.com/embed/4ONuC_BQxvM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
Featuring a Bvlgari Octo Finissimo watch and jewelry pieces from the Serpenti collection
<iframe loading="lazy" title="DA MAN x Bvlgari Fashion Video Series Featuring Joe Taslim⁠: Chapter 2 - The Tourist" width="563" height="1000" src="https://www.youtube.com/embed/yVxQR8xf70A?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
Featuring a Bvlgari Aluminium watch, jewelry pieces from the B.zero1 collection and Octo Finissimo sunglasses
<iframe loading="lazy" title="DA MAN x Bvlgari Fashion Video Series Featuring Joe Taslim⁠: Chapter 3 - The Executive⁠" width="563" height="1000" src="https://www.youtube.com/embed/NAJHggFNSoo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
Featuring a Bvlgari Octo Finissimo watch and jewelry pieces from the B.zero1 collection
<iframe loading="lazy" title="DA MAN x Bvlgari Fashion Video Series Featuring Joe Taslim⁠: Chapter 4 - The Charmer⁠" width="563" height="1000" src="https://www.youtube.com/embed/vry9tU3CtuQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
Featuring a Bvlgari Octo Roma watch and jewelry pieces from the B.zero1 collection

Four Roles, One Story: Joe Taslim for DAMAN x Bvlgari

bvlgari,

Joe Taslim