Get ready for the coolest jackets and top suits from the fall/winter 2020 collections. We also love seeing how the fashion brands showcasing it through dreamy campaigns filled with artsy visuals and top celebrities and models. Check out our favourite fashion campaigns of the season:
1. LANVIN
For its Fall/Winter 2020 Denim Collection, Lanvin has chosen Dutch model Parker Van Noord as the face of the campaign. No stranger to the French luxury fashion house, Van Noord looks relaxed and natural in the latest casual pieces from the denim collection, including the denim jacket, T-shirt with Lanvin logo embroidered and the five-pockets denim pants in navy blue. Lensed by photographer Quentin Saunier, the campaign has a light blue kind-of curtain as the background; nice and simple to keep the focus on Van Noord and the collection designed by Bruno Sialelli.
2. LOUIS VUITTON
French fashion house Louis Vuitton has introduced Heaven on Earth as the theme for its Fall 2020 campaign. Light blue skies and clouds provides an ethereal backdrop for the collection by Virgil Abloh. Helping turn the transformative theme—which builds upon Abloh’s idea of boyhood—come true is none other than iconic photographer Tim Walker. The result is a dreamy and stunning campaign starring models Liam Walmsley, Ottawa Kwami, Abolaji Oshun and Senne Pluym. The clouds seen on the background and on the collection is Abloh’s representation of the innocence of a child: Seeing the world through unspoiled, untainted eyes that look towards the sky.
3. LEVI’S
Levi’s has collaborated with brand influencer Hailey Bieber and filmmaker Oge Egbuonu to deliver a Public Service Announcement campaign to encourage all eligible voters in the U.S. to learn about their rights and vote at the polls on November 3. The duo called on activists, scholars, organizers, influencers and friends to help bring to life this important campaign with its powerful message. Seen supporting the 2020 vote campaign is Jaden Smith, Ross Butler and Brandon Flynn.
4. GUESS
GUESS is excited to present Italian actor and singer Michele Morrone, best known for his role in Netflix’s most-viewed film “365 Days,” as the worldwide face of Guess Men’s Fall/Winter 2020 holiday campaign. The rolling hills and ivy-covered mansions of Villa Erba in Lake Como, Italy, serve as the background for the Los Angeles-based brand’s new collection of tailored menswear. The campaign was shot by fashion photographer Nima Benati. Guess’ chief creative officer Paul Marciano mentioned that the campaign marks the launch of the new Guess Men’s collection, reflecting its new focus on elevated, classic and high- quality styles which are perfectly in-line with Morrone’s personality.
5. COACH
Coach focuses on the value and meaning of family by launching Coach Family for its Fall 2020 collection global campaign. The campaign celebrates stories of togetherness, lasting relationships and the power of modern families— those we are born into and those we choose over time. Michael B. Jordan joins the likes of Jennifer Lopez and Coach ambassadors Kiko Mizuhara and Jeremy Lin in showing the world what family means to them. For his portion of the Coach Family campaign, the American actor is seen with his immediate family as well as his closest friends, all wrapped in the latest Coach Fall 2020 pieces.
“Togetherness and family are really important right now,” said Jordan. “For me, my family and friends are my support system. They’re what keep me going and keep me motivated to work hard, lead by example and be the best version of myself. I was thrilled to work with Coach on this campaign focused on family and relationships –because they are the things that really matter.”
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