Prada’s Latest Fall/Winter 365 Campaign

THE ODYSSEY. Prada has chosen award-winning Spanish director Pedro Almodóvar to star in its latest 365 campaign


After featuring a long line of famous Hollywood actors (Christoph Waltz, Ansel Elgort, James McAvoy, Ethan Hawke) in its previous print campaigns, Prada picks award-winning Spanish director Pedro Almodóvar to star in the Italian house’s latest 365 campaign. This also marks Prada’s first fall/winter 365 campaign. Entitled “Auteur”, the 30-second video is directed by Will Vanderperre—who also directed the previous 365 campaign—and shows Pedro Almodóvar mysteriously roaming around Prada’s headquarters set against a backdrop that formed Prada’s fall/winter 2017 runway shows. The video is accompanied by a haunting music composed by Mica Levi and Oliver Coates.

Below is the fashion video featuring Pedro Almodóvar in Prada’s latest fall/winter 2017 collection for men.