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A new campaign by the Saudi Tourism Authority with Cristiano Ronaldo reveals a land brimming with style, energy and ambition, offering a calendar of sport, fashion weeks, film festivals and music that rivals any destination worldwide
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-111813" src="https://backend.daman.co.id/wp-content/uploads/2025/09/Witness-sporting-legends-and-soon-to-be-greats-compete-at-events-such-as-WTA_small.jpg" alt="" width="960" height="540" srcset="https://backend.daman.co.id/wp-content/uploads/2025/09/Witness-sporting-legends-and-soon-to-be-greats-compete-at-events-such-as-WTA_small.jpg 960w, https://backend.daman.co.id/wp-content/uploads/2025/09/Witness-sporting-legends-and-soon-to-be-greats-compete-at-events-such-as-WTA_small-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/09/Witness-sporting-legends-and-soon-to-be-greats-compete-at-events-such-as-WTA_small-768x432.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" />
Cristiano Ronaldo isn’t just dominating the pitch in Saudi Arabia—he’s now the face of its newest tourism push. The Saudi Tourism Authority has unveiled the “Unreal Calendar,” a campaign with the football legend at its core that introduces a high-energy mix of sport, culture and entertainment designed to surprise even seasoned travelers.
<img loading="lazy" decoding="async" class="size-full wp-image-111816" src="https://backend.daman.co.id/wp-content/uploads/2025/09/SAUDI_CR7_BOXE_FOND_SEUL-def1-rvb_small-scaled.jpg" alt="" width="2560" height="2160" srcset="https://backend.daman.co.id/wp-content/uploads/2025/09/SAUDI_CR7_BOXE_FOND_SEUL-def1-rvb_small-scaled.jpg 2560w, https://backend.daman.co.id/wp-content/uploads/2025/09/SAUDI_CR7_BOXE_FOND_SEUL-def1-rvb_small-300x253.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/09/SAUDI_CR7_BOXE_FOND_SEUL-def1-rvb_small-1024x864.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/09/SAUDI_CR7_BOXE_FOND_SEUL-def1-rvb_small-768x648.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/09/SAUDI_CR7_BOXE_FOND_SEUL-def1-rvb_small-1536x1296.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2025/09/SAUDI_CR7_BOXE_FOND_SEUL-def1-rvb_small-2048x1728.jpg 2048w, https://backend.daman.co.id/wp-content/uploads/2025/09/SAUDI_CR7_BOXE_FOND_SEUL-def1-rvb_small-1568x1323.jpg 1568w" sizes="(max-width: 2560px) 100vw, 2560px" />
The campaign spins around the line “I Came for Football, I Stayed for More,” which mirrors Ronaldo’s own story since moving to Saudi. In the launch film, the vibe shifts from quiet black-and-white moments to bursts of color and roaring crowds. Ronaldo watches from the stands, wide-eyed at the spectacle, as scenes flip between electric stadiums, booming concerts and world-class cultural events. It’s Saudi, but not as you’ve seen it before—a place where adrenaline, creativity and style hit full throttle.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-111810" src="https://backend.daman.co.id/wp-content/uploads/2025/09/CR7-16-9-2.jpg" alt="" width="1920" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2025/09/CR7-16-9-2.jpg 1920w, https://backend.daman.co.id/wp-content/uploads/2025/09/CR7-16-9-2-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/09/CR7-16-9-2-1024x576.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/09/CR7-16-9-2-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/09/CR7-16-9-2-1536x864.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2025/09/CR7-16-9-2-1568x882.jpg 1568w" sizes="(max-width: 1920px) 100vw, 1920px" />
That’s the Unreal Calendar in action. It’s a nonstop schedule that caters to just about every passion. Sports junkies can lock in Formula 1, LIV Golf Riyadh, esports tournaments and the Saudi Pro League. The calendar only gets bigger, with the FIFA World Cup 2034, the AFC Asian Cup 2027, the Esports Olympics Games 2027 and even the Asian Winter Games 2029 on the horizon. The Kingdom isn’t just hosting events—it’s making itself a global hub for them.
<img loading="lazy" decoding="async" class="size-full wp-image-111815" src="https://backend.daman.co.id/wp-content/uploads/2025/09/MDLBeast-Soundstorm-Riyadh_small-scaled.jpg" alt="" width="2560" height="2560" srcset="https://backend.daman.co.id/wp-content/uploads/2025/09/MDLBeast-Soundstorm-Riyadh_small-scaled.jpg 2560w, https://backend.daman.co.id/wp-content/uploads/2025/09/MDLBeast-Soundstorm-Riyadh_small-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/09/MDLBeast-Soundstorm-Riyadh_small-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/09/MDLBeast-Soundstorm-Riyadh_small-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2025/09/MDLBeast-Soundstorm-Riyadh_small-768x768.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/09/MDLBeast-Soundstorm-Riyadh_small-1536x1536.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2025/09/MDLBeast-Soundstorm-Riyadh_small-2048x2048.jpg 2048w, https://backend.daman.co.id/wp-content/uploads/2025/09/MDLBeast-Soundstorm-Riyadh_small-1568x1568.jpg 1568w" sizes="(max-width: 2560px) 100vw, 2560px" />
But it’s not only about sport. Saudi’s cultural scene is breaking new ground too. Riyadh Fashion Week is carving out space on the global style map while the Red Sea International Film Festival draws Hollywood and international auteurs alike. MDLBeast is now one of the region’s biggest music events and the Riyadh and Jeddah Seasons keep things lively with comedy, theatre and art. For guys who want more than just a game, there’s always something worth hopping on a plane for.
<img loading="lazy" decoding="async" class="size-full wp-image-111818" src="https://backend.daman.co.id/wp-content/uploads/2025/09/Boulevard-World-Riyadh-Season-Events_small-scaled.jpg" alt="" width="2560" height="1438" srcset="https://backend.daman.co.id/wp-content/uploads/2025/09/Boulevard-World-Riyadh-Season-Events_small-scaled.jpg 2560w, https://backend.daman.co.id/wp-content/uploads/2025/09/Boulevard-World-Riyadh-Season-Events_small-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/09/Boulevard-World-Riyadh-Season-Events_small-1024x575.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/09/Boulevard-World-Riyadh-Season-Events_small-768x431.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/09/Boulevard-World-Riyadh-Season-Events_small-1536x863.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2025/09/Boulevard-World-Riyadh-Season-Events_small-2048x1151.jpg 2048w, https://backend.daman.co.id/wp-content/uploads/2025/09/Boulevard-World-Riyadh-Season-Events_small-1568x881.jpg 1568w" sizes="(max-width: 2560px) 100vw, 2560px" />
This new direction ties into Saudi’s bigger play under Vision 2030—turning tourism into a powerhouse industry. The government is backing it with a staggering USD 800 billion investment aimed at building hotels, venues and infrastructure that rival the best in the world. The target is bold: 150 million visitors a year by 2030. The message is clear—Saudi isn’t just watching history unfold, it’s writing it.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-111811" src="https://backend.daman.co.id/wp-content/uploads/2025/09/CR7-16-9-3.jpg" alt="" width="1920" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2025/09/CR7-16-9-3.jpg 1920w, https://backend.daman.co.id/wp-content/uploads/2025/09/CR7-16-9-3-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/09/CR7-16-9-3-1024x576.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/09/CR7-16-9-3-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/09/CR7-16-9-3-1536x864.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2025/09/CR7-16-9-3-1568x882.jpg 1568w" sizes="(max-width: 1920px) 100vw, 1920px" />
Ronaldo himself gets it. “Being part of Saudi’s journey as a global sports hub has been truly special,” he says. “From the energy of the fans to the scale of ambition, this is where the future of sport is being written. What I admire most is how Saudi honors its roots while building for the future. From camels to horses, racing to esports, from the desert to the stadium—this is a place where every young athlete can dream big.” It’s a perspective that makes Saudi sound less like a stopover and more like a movement.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-111817" src="https://backend.daman.co.id/wp-content/uploads/2025/09/Shebara-Resort_small-scaled.jpg" alt="" width="2560" height="2341" srcset="https://backend.daman.co.id/wp-content/uploads/2025/09/Shebara-Resort_small-scaled.jpg 2560w, https://backend.daman.co.id/wp-content/uploads/2025/09/Shebara-Resort_small-300x274.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/09/Shebara-Resort_small-1024x936.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/09/Shebara-Resort_small-768x702.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/09/Shebara-Resort_small-1536x1405.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2025/09/Shebara-Resort_small-2048x1873.jpg 2048w, https://backend.daman.co.id/wp-content/uploads/2025/09/Shebara-Resort_small-1568x1434.jpg 1568w" sizes="(max-width: 2560px) 100vw, 2560px" />
What comes across is a country reinventing itself for a new generation of travelers. It’s a mix of high-octane sports, fashion credibility and cultural clout, wrapped up in a setting that’s equal parts luxurious and welcoming. For affluent adventurers, especially those who live for style, speed and spectacle, Saudi is offering a front-row seat to the future.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-111808" src="https://backend.daman.co.id/wp-content/uploads/2025/09/CR-7-16-9.jpg" alt="" width="1920" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2025/09/CR-7-16-9.jpg 1920w, https://backend.daman.co.id/wp-content/uploads/2025/09/CR-7-16-9-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/09/CR-7-16-9-1024x576.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/09/CR-7-16-9-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/09/CR-7-16-9-1536x864.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2025/09/CR-7-16-9-1568x882.jpg 1568w" sizes="(max-width: 1920px) 100vw, 1920px" />
With Cristiano Ronaldo leading the charge, the Unreal Calendar is more than just a schedule of events—it’s a statement of intent. The Kingdom wants you to come for the action, stay for the experiences and see firsthand how Arabia is rewriting the playbook on what a global destination looks like.

Saudi Arabia’s Unreal Calendar campaign puts Cristiano Ronaldo at the heart of Its global ambitions

cristiano ronaldo,

Saudi Tourism Authority,

Unreal Calendar