Last week Coach announced the launch of the “Dream It Real” initiative. An inspiring movement to support the next generation as they envision and create the future they know is possible.
Inspired by the unique spirit of possibility, optimism and inclusivity embodied by New York, the city where Coach was founded, the initiative is grounded in the brand’s belief in the modern American Dream – and the role the next generation will play in redefining it. Its work will support young people everywhere as they discover their dreams and take steps to turn them into reality.
As part of Dream It Real, Coach also announces its partnership with The Future Project, a national nonprofit organization that makes it possible for young people to discover their power and learn to build a better future. The nonprofit places “Dream Directors” in high schools across the country – transformational coaches, leaders and organizers trained in their unique, research-based methodology.
Coach’s brand ambassadors, Michael B. Jordan and Selena Gomez joined the good cause as well, acting as honorary Dream Directors and will visit, help and work with students in schools.
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