COACH launches its campaign for Fall 2019, unveiling Creative Director Stuart Vevers’ new look and feel for the house.
Spearheaded by brand ambassador Michael B. Jordan, and featuring new faces namely Kiko Mizuhara, Yara Shahidi, Jemima Kirke, Lolo Zouaï, Miles Heizer, and new Coach ambassador Liu Wen, it is a star-studded ad campaign.
To bring the campaign to life, Vevers worked with new Coach collaborators photographer Juergen Teller and director Todd Tourso, as well as stylist Venetia Scott, makeup artist Dick Page and hair stylist Christiaan.
Young, spontaneous, and free-spirited, the Fall 2019 campaign presents a new thought-provoking narrative for the house, all while staying true to its unique heritage, values, and mission.
“Juergen was my instinctive choice for Fall,” said Vevers. “He is able to create the warm, unpretentious and playful spirit I wanted. He is known for capturing the unique essence of his subjects, and is able to reveal the humanity and authentic personalities of our cast. His portrait of our home, New York City, is new and fresh in a way that speaks to my evolved vision for the house and the inclusive, unapologetic and free-spirited attitude that defines us.”
The campaign shows the new global cast in iconic locations around New York City, including the Lower East Side, the Manhattan Ferry, Brooklyn Bridge and Central Park. It spotlights the house’s new Fall bags, including the Tabby shoulder bag, the Troupe tote and the Rivington backpack, and gives each member of the cast the opportunity to candidly share what drives and inspires them.
The films, directed by Tourso, the creative mind behind Beyoncé’s iconic music videos and films, will be released throughout the season. The campaign is meant to inspire 21st century dreamers everywhere to believe in themselves and life’s infinite possibilities.
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