Chopard focuses on luxury and green initiatives for 2023

From the alps to the tracks Chopard showcases it’s dedication to innovation, design and sustainability by blending mechanical performance with aesthetic refinement in its WWG 2023 pieces

Details of the Alpine Eagle 41 XPS

Chopard introduced several fascinating new models of luxury watches at Watches and Wonders Geneva this year and announced that the Maison would be using sustainable Lucent Steel for all its steel creations in the future. Chopard is currently leading the way in luxury sustainability by using 80-percent recycled steel for its timepieces and is the first luxury Maison to do so.

“Chopard is currently leading the way in luxury sustainability by using 80-percent recycled steel for its timepieces and is the first luxury maison to do so”

This level of commitment allows Chopard to significantly reduce the carbon footprint of its manufacturing operations. All of the brand’s steel watches will be made using Lucent Steel, a proprietary alloy which is composed of at least 80-percent recycled material, by the end of 2023. Moreover, the brand intends to use at least 90-percent recycled material for its Lucent Steel by 2025. This is the most recent phase in Chopard’s unwavering commitment to sustainable luxury, which has drawn a lot of attention along with the reinvention of the iconic Mille Miglia, Alpine Eagle, Happy Sport and L.U.C 1860 watch lines.

Regarding the fresh spins on Chopard’s well-known watch lines, the Alpine Eagle 41 XPS is perhaps the model that caught the most attention this year. In a nutshell, the maison is adding a new ultra-thin model with small seconds indications to its modern Alpine Eagle line-up, and it comes with the Poinçon de Genève certification and a double chronometer.

The Alpine Eagle 41 XPS

Appearance-wise, the textured “Monte Rosa Pink” dial and stylish finishing really distinguished this new creation. Beneath its optimal proportions, the timepiece epitomizes accuracy and dependability with its chronometer-certified L.U.C 96.40-L movement that boasts a 65-hour power reserve guaranteed by Chopard Twin technology.

At WWG 2023, Chopard also unveiled the new Mille Miglia Classic Chronograph model. For starters, this new reference adopts a 40.5mm case made from Chopard’s exclusive Lucent Steel and a superb “glass box” crystal for a magnificently retro look. Interestingly, Chopard’s Co-President, Karl-Friedrich Scheufele, personally selected four colours inspired by race cars for the ultra-legible dial.

The Mille Miglia Classic Chronograph

The models feature dials named Verde Chiaro (light green) and Rosso Amarena (cherry red), each with a circular satin-brushed finish. There’s also Nero Corsa (racing black) with an engine-turned finish. Meanwhile, the bi-material version in Lucent Steel and ethical gold has a dial-in circular satin-brushed Grigio-Blue (gray blue). These colors evoke the paintwork and interiors of various classic cars, while the attributes epitomizes Italy’s celebrated 1000 Miglia Italian classic car race that Chopard has been annually expressing for the past 35 years through the watches of the Mille Miglia collection.

Last but not least, the maison also introduced the L.U.C 1963 Heritage Chronograph in Lucent Steel. This reference is introduced as limited-edition release of 25 numbered pieces. Furthermore, this new handwound flyback chronograph watch features an English-green dial and is powered by the L.U.C Calibre 03.07-L movement that delivers chronometer-certified precision. This assembly is then housed in a 42mm case crafted, of course, in Lucent Steel. Up front, the dial boasts a sunburst pattern that is centered around the “L.U.CHOPARD” logo at 12 o’clock. The absence of a date indicator on this dial makes it an extremely pure composition. Finally, this particular timepiece has also been bestowed with the prestigious Poinçon de Genève quality hallmark.

The L.U.C. 1963 Heritage Chronograph

From the modern Alpine Eagle to the new version of the iconic Mille Miglia, it can be said with confidence that Chopard caters to everyone’s needs and preferences. The best part is that the maison’s latest novelties showcase its dedication to innovation, design and sustainability, as well as its commitment to perfection by blending mechanical performance with aesthetic refinement.