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With an instinct for effortless dressing, the singer-songwriter lends a personal edge to Lucky Brand’s distinctly American denim codes
<img loading="lazy" decoding="async" class="size-full wp-image-118614 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/08/Charlie-Puth-1.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/08/Charlie-Puth-1.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/08/Charlie-Puth-1-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/08/Charlie-Puth-1-768x960.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
Lucky Brand’s distinctly American identity takes on a fresh perspective in its Fall 2026 campaign, starring singer-songwriter and musician Charlie Puth. Bringing his effortless charm and understated style to the seasonal story, Puth gives the label’s enduring denim codes a contemporary edge.
<img loading="lazy" decoding="async" class="size-full wp-image-118616 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/08/Charlie-Puth-3.jpg" alt="" width="800" height="1066" srcset="https://backend.daman.co.id/wp-content/uploads/2026/08/Charlie-Puth-3.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/08/Charlie-Puth-3-225x300.jpg 225w, https://backend.daman.co.id/wp-content/uploads/2026/08/Charlie-Puth-3-768x1023.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
The campaign sees Puth in a series of relaxed looks that place denim at the center of the wardrobe, from classic jeans to versatile layered separates. Rather than simply celebrating the fabric, the imagery explores how timeless pieces can evolve with the wearer, becoming an expression of personal style.
<img loading="lazy" decoding="async" class="size-full wp-image-118617 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/08/Charlie-Puth-4.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/08/Charlie-Puth-4.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/08/Charlie-Puth-4-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/08/Charlie-Puth-4-768x960.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
On Puth, familiar silhouettes take on a distinctly individual character, balancing laid-back ease with modern sophistication. The result brings renewed energy to Lucky Brand’s signature Americana spirit while underscoring the enduring appeal of denim as a canvas for self-expression.
<img loading="lazy" decoding="async" class="size-full wp-image-118615 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2026/08/Charlie-Puth-2.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/08/Charlie-Puth-2.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2026/08/Charlie-Puth-2-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/08/Charlie-Puth-2-768x960.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />

Charlie Puth brings his understated style to Lucky Brand’s Fall 2026 campaign

Charlie Puth,

Lucky Brand,

Lucky Brand Fall 2026 campaign