Charles Melton stars in BOSS’ Holiday 2022 Campaign

In the spirit of the merry season, German fashion label BOSS launched its latest golden holiday campaign. The house appointed “Riverdale” star Charles Melton as the face of the campaign.

With his undying charm, Melton brings elegance and confidence to life—two aspects embodied by BOSS men. On a dazzling set with mirrors and gold-colored backdrops, the actor is dressed in two main looks formed by various ready-to-wear pieces which make perfect gifts for the upcoming holiday. Sitting on the floor, Melton is seen rocking a winter-staple street-ready ensemble of a metallic puffer jacket, a pullover, jogger pants and sneakers, paired with fingerless gloves and a knit beanie. Another ensemble serves as an intersection between luxury and athleisure aesthetics, comprising jogger pants, a ribbed polo shirt and a coat.