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In the spirit of the merry season, German fashion label BOSS launched its latest golden holiday campaign. The house appointed &#8220;Riverdale&#8221; star Charles Melton as the face of the campaign.
<img loading="lazy" decoding="async" class="aligncenter wp-image-87728 size-full" src="https://backend.daman.co.id/wp-content/uploads/2022/12/Boss-2-Charles-Melton.jpg" alt="" width="640" height="360" srcset="https://backend.daman.co.id/wp-content/uploads/2022/12/Boss-2-Charles-Melton.jpg 640w, https://backend.daman.co.id/wp-content/uploads/2022/12/Boss-2-Charles-Melton-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2022/12/Boss-2-Charles-Melton-315x177.jpg 315w" sizes="(max-width: 640px) 100vw, 640px" />
With his undying charm, Melton brings elegance and confidence to life—two aspects embodied by BOSS men. On a dazzling set with mirrors and gold-colored backdrops, the actor is dressed in two main looks formed by various ready-to-wear pieces which make perfect gifts for the upcoming holiday. Sitting on the floor, Melton is seen rocking a winter-staple street-ready ensemble of a metallic puffer jacket, a pullover, jogger pants and sneakers, paired with fingerless gloves and a knit beanie. Another ensemble serves as an intersection between luxury and athleisure aesthetics, comprising jogger pants, a ribbed polo shirt and a coat.
<img loading="lazy" decoding="async" class="aligncenter wp-image-87729" src="https://backend.daman.co.id/wp-content/uploads/2022/12/Charles-Melton-Holiday-2022-Campaign-001.jpeg" alt="" width="640" height="428" srcset="https://backend.daman.co.id/wp-content/uploads/2022/12/Charles-Melton-Holiday-2022-Campaign-001.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2022/12/Charles-Melton-Holiday-2022-Campaign-001-300x201.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2022/12/Charles-Melton-Holiday-2022-Campaign-001-768x514.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2022/12/Charles-Melton-Holiday-2022-Campaign-001-315x211.jpeg 315w" sizes="(max-width: 640px) 100vw, 640px" />
<img loading="lazy" decoding="async" class="aligncenter wp-image-87730" src="https://backend.daman.co.id/wp-content/uploads/2022/12/Charles-Melton-Holiday-2022-Campaign-002.jpeg" alt="" width="640" height="426" srcset="https://backend.daman.co.id/wp-content/uploads/2022/12/Charles-Melton-Holiday-2022-Campaign-002.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2022/12/Charles-Melton-Holiday-2022-Campaign-002-300x200.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2022/12/Charles-Melton-Holiday-2022-Campaign-002-768x512.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2022/12/Charles-Melton-Holiday-2022-Campaign-002-315x210.jpeg 315w" sizes="(max-width: 640px) 100vw, 640px" />

Charles Melton stars in BOSS’ Holiday 2022 Campaign