Always one to rebel against the established order, Chanel have released their first makeup collection for men.
The French fashion house named the line aptly: Boy de Chanel, and was debuted at the most potential market for this product: South Korea. A smart move, since recent survey concluded that nearly 75% adult men in South Korea actually uses makeup, at least once a week.
“Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men,” the release states, “There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be.”
Boy de Chanel’s initial campaign was fronted by Korean superstar Lee Dong-wook, and for the Western market, Chanel recruited two of Europe’s top models, Matthew Bell and Tim Schuhmacher. One of their campaign has Schuhmacher performing a makeup applying tutorial.
The whole collection itself contains the bare essentials: an eyebrow pencil, a foundation and a matte lip balm. It’s available at chanel.com.
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