Chanel Debuts Male Makeup Collection

Always one to rebel against the established order, Chanel have released their first makeup collection for men.

The French fashion house named the line aptly: Boy de Chanel, and was debuted at the most potential market for this product: South Korea. A smart move, since recent survey concluded that nearly 75% adult men in South Korea actually uses makeup, at least once a week.

Matthew Bell for Boy de Chanel

“Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men,” the release states, “There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be.”

Lee Dong-wook for Boy de Chanel

Boy de Chanel’s initial campaign was fronted by Korean superstar Lee Dong-wook, and for the Western market, Chanel recruited two of Europe’s top models, Matthew Bell and Tim Schuhmacher. One of their campaign has Schuhmacher performing a makeup applying tutorial.

Tim Schuhmacher for Boy de Chanel

The whole collection itself contains the bare essentials: an eyebrow pencil, a foundation and a matte lip balm. It’s available at