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Sun-soaked and unapologetically youthful, GCDS’s Spring/Summer 2026 campaign channels Italian summer through vivid color, sensual silhouettes and carefree energy
<img loading="lazy" decoding="async" class="aligncenter wp-image-117841 size-full" src="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_744661247_18614668390048195_8947661163047236514_n_small-e1784710549357.jpg" alt="" width="1600" height="1600" srcset="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_744661247_18614668390048195_8947661163047236514_n_small-e1784710549357.jpg 1600w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_744661247_18614668390048195_8947661163047236514_n_small-e1784710549357-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_744661247_18614668390048195_8947661163047236514_n_small-e1784710549357-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_744661247_18614668390048195_8947661163047236514_n_small-e1784710549357-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_744661247_18614668390048195_8947661163047236514_n_small-e1784710549357-768x768.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_744661247_18614668390048195_8947661163047236514_n_small-e1784710549357-1536x1536.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_744661247_18614668390048195_8947661163047236514_n_small-e1784710549357-1568x1568.jpg 1568w" sizes="auto, (max-width: 1600px) 100vw, 1600px" />
GCDS’s Spring/Summer 2026 campaign captures the spirit of an Italian summer, turning up the heat with a vivid celebration of confidence, youth and contemporary style. Photographed by Carmine Romano and directed by Giuliano Calza, the campaign features model Alessio Pozzi, whose effortless presence reflects the collection’s youthful energy and carefree attitude.
Set against a sun-drenched backdrop, the campaign embraces the unmistakable allure of Italy at the height of summer. Bright light, snapshot-inspired imagery and playful compositions come together in a visual narrative that feels spontaneous and unrestrained. Each frame captures the carefree spirit of youth, inviting viewers to embrace the freedom and spontaneity of the season.
<img loading="lazy" decoding="async" class="aligncenter wp-image-117842 size-full" src="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_748437874_18615611530048195_3533659368356820320_n_small-e1784710652456.jpg" alt="" width="1638" height="1638" srcset="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_748437874_18615611530048195_3533659368356820320_n_small-e1784710652456.jpg 1638w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_748437874_18615611530048195_3533659368356820320_n_small-e1784710652456-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_748437874_18615611530048195_3533659368356820320_n_small-e1784710652456-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_748437874_18615611530048195_3533659368356820320_n_small-e1784710652456-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_748437874_18615611530048195_3533659368356820320_n_small-e1784710652456-768x768.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_748437874_18615611530048195_3533659368356820320_n_small-e1784710652456-1536x1536.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_748437874_18615611530048195_3533659368356820320_n_small-e1784710652456-1568x1568.jpg 1568w" sizes="auto, (max-width: 1638px) 100vw, 1638px" />
That same attitude carries into the Spring/Summer 2026 collection, where GCDS balances statement-making designs with relaxed pieces made for everyday wear. Sensuality and a contemporary edge remain central to the collection, while vibrant hues, lightweight fabrics and expressive details evoke the endless possibilities of summer.
With its latest campaign, GCDS once again demonstrates its knack for turning a familiar seasonal narrative into something distinctly its own. The Spring/Summer 2026 collection offers a glimpse of a season defined by sunlight, individuality and an effortless sense of confidence.
<img loading="lazy" decoding="async" class="aligncenter wp-image-117840 size-full" src="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753204709_18616607053048195_1687698871571423273_n-scaled-e1784710638468.jpg" alt="" width="1920" height="1920" srcset="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753204709_18616607053048195_1687698871571423273_n-scaled-e1784710638468.jpg 1920w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753204709_18616607053048195_1687698871571423273_n-scaled-e1784710638468-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753204709_18616607053048195_1687698871571423273_n-scaled-e1784710638468-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753204709_18616607053048195_1687698871571423273_n-scaled-e1784710638468-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753204709_18616607053048195_1687698871571423273_n-scaled-e1784710638468-768x768.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753204709_18616607053048195_1687698871571423273_n-scaled-e1784710638468-1536x1536.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_753204709_18616607053048195_1687698871571423273_n-scaled-e1784710638468-1568x1568.jpg 1568w" sizes="auto, (max-width: 1920px) 100vw, 1920px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-117839" src="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_750585872_18616607071048195_5403360202098846640_n-scaled.jpg" alt="" width="1920" height="2560" srcset="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_750585872_18616607071048195_5403360202098846640_n-scaled.jpg 1920w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_750585872_18616607071048195_5403360202098846640_n-225x300.jpg 225w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_750585872_18616607071048195_5403360202098846640_n-768x1024.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_750585872_18616607071048195_5403360202098846640_n-1152x1536.jpg 1152w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_750585872_18616607071048195_5403360202098846640_n-1536x2048.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_750585872_18616607071048195_5403360202098846640_n-1568x2091.jpg 1568w" sizes="auto, (max-width: 1920px) 100vw, 1920px" />
<img loading="lazy" decoding="async" class="aligncenter wp-image-117837 size-full" src="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_728230851_18613419136048195_2724515865438105117_n-scaled-e1784710620877.jpg" alt="" width="2048" height="2048" srcset="https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_728230851_18613419136048195_2724515865438105117_n-scaled-e1784710620877.jpg 2048w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_728230851_18613419136048195_2724515865438105117_n-scaled-e1784710620877-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_728230851_18613419136048195_2724515865438105117_n-scaled-e1784710620877-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_728230851_18613419136048195_2724515865438105117_n-scaled-e1784710620877-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_728230851_18613419136048195_2724515865438105117_n-scaled-e1784710620877-768x768.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_728230851_18613419136048195_2724515865438105117_n-scaled-e1784710620877-1536x1536.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2026/07/SnapInsta.to_728230851_18613419136048195_2724515865438105117_n-scaled-e1784710620877-1568x1568.jpg 1568w" sizes="auto, (max-width: 2048px) 100vw, 2048px" />

GCDS captures the heat of summer with its Spring/Summer 2026 campaign

GCDS