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Continuing its evolution in a contemporary manner, French maison Cartier introduces the latest rendition of the love bracelet with a striking brushed finish
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-99327" src="https://backend.daman.co.id/wp-content/uploads/2024/01/CAR_CRB6077118-UKW415_CRB6077018-UKV507_T3024_V3001_B0002.jpg" alt="" width="640" height="640" srcset="https://backend.daman.co.id/wp-content/uploads/2024/01/CAR_CRB6077118-UKW415_CRB6077018-UKV507_T3024_V3001_B0002.jpg 640w, https://backend.daman.co.id/wp-content/uploads/2024/01/CAR_CRB6077118-UKW415_CRB6077018-UKV507_T3024_V3001_B0002-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2024/01/CAR_CRB6077118-UKW415_CRB6077018-UKV507_T3024_V3001_B0002-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2024/01/CAR_CRB6077118-UKW415_CRB6077018-UKV507_T3024_V3001_B0002-315x315.jpg 315w" sizes="(max-width: 640px) 100vw, 640px" />
Back in 1969, Cartier took an audacious step that birthed the cult-favorite Love bracelet, a daring departure from conventional jewelry. Crafted by Italian jewelry designer Aldo Cipullo, this bold creation introduced an oval band interlocked with screws. Cipullo’s artistic instinct in jewelry design allowed him to reveal beauty where others conceal. Among Cartier’s most iconic symbols, the screws of the Love bracelet stand out as being instantly recognizable.
Echoing the aesthetics of the revolutionary Santos de Cartier watch, where similar screws adorned the bezel since 1904, these elements define the Love bracelet’s allure at first glance and enhance its gender-neutral charm. This departure from convention also marked a pivotal moment in fashion as it revolutionizes the perception of bracelets and, in one swift move, solidifies Cartier’s legacy as a pioneer in daring and innovative jewelry design.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-99328" src="https://backend.daman.co.id/wp-content/uploads/2024/01/Love-bracelet-brushed-finish-white-gold-10500.jpg" alt="" width="640" height="660" srcset="https://backend.daman.co.id/wp-content/uploads/2024/01/Love-bracelet-brushed-finish-white-gold-10500.jpg 640w, https://backend.daman.co.id/wp-content/uploads/2024/01/Love-bracelet-brushed-finish-white-gold-10500-291x300.jpg 291w, https://backend.daman.co.id/wp-content/uploads/2024/01/Love-bracelet-brushed-finish-white-gold-10500-315x325.jpg 315w" sizes="(max-width: 640px) 100vw, 640px" />
<h2>TIME AFTER TIME</h2>
Love embodies Cartier’s design philosophy and its essence is entirely captured in the bracelet’s meticulous design. The Love bracelet symbolizes timeless love, unity and commitment. The bracelet’s difficulty of removal, meant as an homage to enduring love, requires the assistance of another—a gesture emphasizing shared connection.
<blockquote>“[Aldo] Cipullo’s artistic instinct in jewelry design allowed him to reveal beauty where others conceal”</blockquote>
Over the years, the Love bracelet has undergone several iterations, yet it remains a timeless emblem of Cartier’s commitment to both style and function. Beyond aesthetics, the bracelet’s shape prioritizes comfort and harmonizes effortlessly with the wearer’s movements. Its precise proportions ensure a snug and comfortable fit around the wrist.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-99329" src="https://backend.daman.co.id/wp-content/uploads/2024/01/Love-bracelet-brushed-finish-yellow-gold-10500-2.jpg" alt="" width="640" height="213" srcset="https://backend.daman.co.id/wp-content/uploads/2024/01/Love-bracelet-brushed-finish-yellow-gold-10500-2.jpg 640w, https://backend.daman.co.id/wp-content/uploads/2024/01/Love-bracelet-brushed-finish-yellow-gold-10500-2-300x100.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2024/01/Love-bracelet-brushed-finish-yellow-gold-10500-2-315x105.jpg 315w" sizes="(max-width: 640px) 100vw, 640px" />
The first Love bracelet emerged during the peak of the hippie movement. In 1978, Cartier expanded the theme with the introduction of the Love ring, adding a new dimension to the collection. The bracelet continued to evolve, shining in white gold in 1993 and embracing rose gold in 2002. The mini version took center stage in 2016, followed by the 2019 reintroduction of a larger, screwdriver-free iteration which was initially launched in 2008.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-99326" src="https://backend.daman.co.id/wp-content/uploads/2024/01/CAR_CRB6067618-VHV929_CRB6077118-UKW415_T3024_V3001_B0002.jpg" alt="" width="640" height="640" srcset="https://backend.daman.co.id/wp-content/uploads/2024/01/CAR_CRB6067618-VHV929_CRB6077118-UKW415_T3024_V3001_B0002.jpg 640w, https://backend.daman.co.id/wp-content/uploads/2024/01/CAR_CRB6067618-VHV929_CRB6077118-UKW415_T3024_V3001_B0002-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2024/01/CAR_CRB6067618-VHV929_CRB6077118-UKW415_T3024_V3001_B0002-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2024/01/CAR_CRB6067618-VHV929_CRB6077118-UKW415_T3024_V3001_B0002-315x315.jpg 315w" sizes="(max-width: 640px) 100vw, 640px" />
As part of its ongoing evolution, the French Maison unveils the latest rendition of the beloved bracelet, now offered in yellow and white gold with a striking brushed finish. While the brushed finish gives a refined and softer aesthetic to the oval bands, the circular screws are polished to stand out against the bracelet. The subtle yet impactful detail might be easily missed, but nonetheless adds a lot of refinement to the new design.
The brushed finish of the new Love bracelet isn’t merely an aesthetic choice—it’s a testament to the strength and resilience of enduring love. It serves as a reminder that love, much like this bracelet, can withstand the test of time and challenges in our everchanging world. As trends come and go, the Cartier Love bracelet continues to shine, reminding us that true love, like the finest jewelry, transcends time.
Text Anindya Devy

Cartier redefines its iconic Love Bracelet

Aldo Cipullo,

Anindya Devy,

Cartier Love Bracelet