Calvin Klein Launches the #PROUDINMYCALVINS Campaign

The campaign celebrates LGBTQ+ individuals ahead of Pride Month in June

Calvin Klein is widely known for its strong campaigns. And now, the American brand has released a new one to celebrate Pride Month in June. The powerful new campaign, called #PROUDINMYCALVINS features nine stars from the LGBTQ+ community from all over the world.

These include Pabllo Vitar, Tommy Dorfman, Chella Man, Mary V, Mina Gerges, Gia Woods, Ama Elsesser, Jari Jones and Reece King. The campaign wasshot and directed by renowned photographer Ryan McGinley. Each of the featured individuals also shared their stories about how they accepted who they are. Fittingly, the campaign stars are dressed in the limited-edition rainbow colors and graphics from the Calvin Klein Pride Capsule.

“I think I sacrificed a lot of my well-being for other people’s comfort. And I’m finally at a place where I’m not willing to do that as much anymore.” ⏤ Tommy Dorfman


“Embrace yourself from an earlier stage because the person you grow into is incredible.” ⏤ Reece King


“I believe as any queer person, you’re always part of the queer community… it’s always there. We have your back.” ⏤ Chella Man

Calvin Klein also partnered up with OutRight Action International for the COVID-19 LGBTQ Global Emergency Fund which offers financial help for LGBTQ+ organizations to help people impacted by the crisis.