A NEW COLLECTION. Raf Simons announces the departure of Calvin Klein Collection and launches Calvin Klein 205W39NYC with a Fall 2017 ad campaign
Say goodbye to Calvin Klein Collection and welcome in Calvin Klein 205W39NYC. The American fashion brand has undergone major changes since Raf Simons took artistic lead and the latest revamp experienced by the Calvin Klein is a new name for its ready-to-wear collection. If you don’t already know 205W39NYC is the address for Calvin Klein’s headquarters in New York City. To announce the new name change Calvin Klein 205W39NYC also launched its Fall 2017 ad campaign.
Set in the Californian desert by photographer Willy Vanderperre, the new campaign features a cast of 22 relatively unknown models shot against a series of billboards that feature images from last season’s Calvin Klein: American Classics campaign. The featured collection of the campaign is a mix of marching band uniforms, plastic coated protection, power broker tailoring, antique handcrafted quilting, work wear, and western wear. The line also includes the introduction of Calvin Klein Jeans Established 1978, a new designer denim line that will be housed under the Calvin Klein 205W39NYC. Pieces throughout the line are emblazoned with an exclusive patch that features a silhouette inspired by the iconic Richard Avedon image taken of actress Brooke Shields for Calvin Klein Jeans in 1981.
Changing Calvin Klein Collection to Calvin Klein 205W39NYC isn’t the only change that Simons has brought to Calvin Klein since being appointed creative director. The Belgian designer who once worked at Dior has redesigned the brand’s logo, revamped its underwear campaigns giving them a more artistic approach and also launching its red carpet By Appointment label. Despite all the changes brought to Calvin Klein, Raf Simon’s efforts have been well-received by the fashion community, receiving designer of the year honors at the CFDA Awards this year for both men’s and women’s wear. The only designer to ever receive such accolades was Calvin Klein himself.
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