Swiss watchmaker Zenith has recently named freeride skiing sensation Richard Permin as its latest Friend of the Brand, bringing together the worlds of cutting-edge watchmaking and extreme sports
Zenith and Richard Permin, a freeride skiing visionary, team up for an exceptional display of technical expertise and daring athleticism. Permin is renowned for his boundary-pushing feats and fearless approach on the slopes, embodying the spirit of adventure and innovation that defines Zenith. This unparalleled fusion promises to be an exciting journey for all involved.
“Precision in my movements and in my preparation when I want to take on new skiing challenges is a prerequisite for doing a good job and having fun at the same time. Zenith’s meticulous approach to product design is a good match for the rigor I use in preparing my performance projects on skis. The creative and aesthetic side appeals to me enormously, so I felt perfectly at ease with the idea of becoming a Friend of the Brand at Zenith,” Permin elaborates.
As Zenith’s latest Friend of the Brand, Permin joins an esteemed roster of individuals who embody Zenith’s philosophy of Time To Reach Your Star—which celebrates pushing one’s own boundaries to reach new heights and achieve the impossible. On this note, Permin is determined to achieve his next goal and set a new personal record, as he never shies away from extreme challenges.
What’s more, after competing in various freeride skiing tournaments across the globe, he decided to explore his artistic side and create several films in extreme locations, such as Alaska. His most recent film, “Odysseus,” represents the type of creative art that Permin wants to share.
“Zenith has always been about pushing the boundaries of what is possible. Richard Permin embodies the spirit of daringness and determination that also drives us, as well as the pursuit of performance and precision symbolized by his Chronomaster Sport Titanium. We are extremely thrilled to welcome him on board as one of our dear Friends of the Brand and look forward to his next adventures!” explains Benoit de Clerck, Zenith’s CEO.
In essence, the collaboration between Zenith and Richard Permin is a fusion of precision watchmaking and extreme sports that has left an indelible mark on the world of horology. Through this partnership, Zenith has not only demonstrated its commitment to innovation and adventure but also inspired enthusiasts to embrace the spirit of daring exploration. Together, they have created a bond that transcends boundaries and captures the imagination of adventurers and thrill-seekers around the globe.