The electrifying pulse of Seoul set the stage for Longines’ 2025 Press Meeting, where the brand’s latest novelties mirror the city’s captivating blend of past and future. Riga Ramadhan reports
Earlier this year, DAMAN was invited to Seoul for an exclusive first look at Longines’ 2025 novelties, marking the start of a global journey set to redefine elegance and innovation in watchmaking. Held at the luxurious Grand Hyatt Seoul, the Longines Press Meeting seamlessly blended horological tradition with modernity, setting the tone for an exciting year ahead for the Swiss watchmaker.
Adding star power to the evening was Suzy—award-winning actress and singer, and now Longines’ Ambassador of Elegance—who took the stage alongside CEO Matthias Breschan for an intimate conversation. Together they shared insights into the brand’s latest creations and enduring commitment to craftsmanship. Suzy’s presence perfectly embodied Longines’ signature fusion of celebrity allure and horological excellence, reinforcing the brand’s connection to timeless style and contemporary sophistication.
The event served as the official launchpad for Longines’ 2025 novelties—a collection that masterfully unites innovation with the brand’s rich heritage. Among the highlights was the Conquest Chrono Ski edition, a limited release of 2,025 pieces to commemorate the 2025 FIS Alpine World Ski Championships in Saalbach-Hinterglemm, Austria. . This chronograph captures the spirit of alpine skiing with a robust design and sporty elegance, paying tribute to the precision and dynamism of the sport. Every detail reflects Longines’ deep connection to the slopes, making it a must-have for ski enthusiasts and watch collectors alike. The model’s distinctive color accents and technical prowess further emphasize its status as a timepiece built for performance.
Another standout was the Longines Ultra-Chron Carbon, marking a milestone as the brand’s first-ever timepiece with a carbon case—a triumph of lightweight durability. Inside, a high-frequency movement oscillates at 36,000 vibrations per hour, echoing the precision of Longines’ iconic 1968 model. With its distinctive cushion case and TIMELAB chronometer certification, the Ultra-Chron Carbon exemplifies the brand’s commitment to cutting-edge design and mechanical accuracy. Beyond its technical features, the watch’s sleek black carbon aesthetic gives it a bold, modern presence, bridging Longines’ history of precision timekeeping with contemporary innovation.
Beyond these unveilings, the event underscored Longines’ ability to balance heritage with forward-thinking craftsmanship. While details for the rest of the upcoming novelties were still under embargo at the time of writing, the brand’s dedication to excellence was evident in every presentation. Each timepiece showcased tells a story deeply rooted in the brand’s 190-year legacy while looking boldly ahead. Guests were given an exclusive preview of upcoming collections, hinting at a year filled with groundbreaking designs and reimagined classics.
zThe Longines Conquest Chrono Ski edition
The Seoul event marked the beginning of Longines’ global tour to introduce its 2025 collection. As the brand continues to captivate watch enthusiasts and collectors worldwide, it reaffirms its dedication to elegance, performance and innovation. By bringing its novelties directly to key markets, Longines is ensuring that its vision for the future is experienced firsthand by those who appreciate fine watchmaking.
For those who value craftsmanship, the 2025 collection is a testament to Longines’ ability to evolve while staying true to its roots. Whether drawn to the sporty functionality of the HydroConquest and Conquest Chrono Ski edition, the striking presence of the Ultra-Chron Carbon or the timeless elegance of the DolceVita, there’s a Longines timepiece for every wrist and every occasion.
Looking back on the Longines Press Meeting 2025 in Seoul, one thing became clear: Longines isn’t just keeping time—it’s setting the pace for the future of horology. And with ambassadors like Suzy embodying its values, the brand continues to inspire one elegant tick at a time.