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<h2>It perfectly &#8220;illustrates&#8221; the brand&#8217;s newly-embraced buy-now-see-now practice</h2>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/05/Burberry-Campaign-Mario-Testino-June-2016-Callum-Turner.jpg"><img decoding="async" class="aligncenter size-large wp-image-38112" src="https://backend.daman.co.id/wp-content/uploads/2016/05/Burberry-Campaign-Mario-Testino-June-2016-Callum-Turner-1024x684.jpg" alt="Burberry Campaign Mario Testino June 2016 Callum Turner" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/05/Burberry-Campaign-Mario-Testino-June-2016-Callum-Turner.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2016/05/Burberry-Campaign-Mario-Testino-June-2016-Callum-Turner-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/05/Burberry-Campaign-Mario-Testino-June-2016-Callum-Turner-768x513.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/05/Burberry-Campaign-Mario-Testino-June-2016-Callum-Turner-315x210.jpg 315w" sizes="(max-width: 1024px) 100vw, 1024px" /></a>
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<a href="http://daman.co.id/?s=Burberry" target="_blank" rel="noopener">Burberry</a> just introduced a set of ad campaigns for its latest collection. The release of the campaign is a turning point for the company, since it follows Burberry&#8217;s announcement to fully embrace the buy-now-see-now strategy. It&#8217;s also the first one used by the brand to introduce a collection under one Burberry label. It&#8217;s only fitting, then, that Burberry comes up with a unique campaign to mark the monumental occasion.
The great <a href="http://daman.co.id/?s=Mario%20Testino" target="_blank" rel="noopener">Mario Testino</a> has been trusted to helm the campaign. In keeping with tradition, Burberry has also tapped young British actor Callum Turner to be the face of the menswear collection. What makes the campaign different is the illustration that accompanies every photograph.
British artist Luke Edward Hall has been commissioned to draw and paint all the illustrations using watercolor, chalk, oil pastels and acrylic.
The campaign will be circulated in print and online starting from June, when the collection will be able to be purchased. It will run until September, just in time for Burberry&#8217;s joint menswear and womenswear see-now-buy-now show.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/05/Burberry-Campaign-Mario-Testino-June-2016.png"><img decoding="async" class="aligncenter size-full wp-image-38111" src="https://backend.daman.co.id/wp-content/uploads/2016/05/Burberry-Campaign-Mario-Testino-June-2016.png" alt="Burberry Campaign Mario Testino June 2016" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/05/Burberry-Campaign-Mario-Testino-June-2016.png 961w, https://backend.daman.co.id/wp-content/uploads/2016/05/Burberry-Campaign-Mario-Testino-June-2016-300x195.png 300w, https://backend.daman.co.id/wp-content/uploads/2016/05/Burberry-Campaign-Mario-Testino-June-2016-768x499.png 768w, https://backend.daman.co.id/wp-content/uploads/2016/05/Burberry-Campaign-Mario-Testino-June-2016-315x205.png 315w" sizes="(max-width: 961px) 100vw, 961px" /></a>
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Besides the above-mentioned menswear campaign, Burberry has also unveiled its female counterpart, starring supermodel Edie Campbell and illustrations of much-coveted Patchwork bag.
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Burberry Releases New Illustrated Campaign

Burberry,

Callum Turner,

Mario Testino