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DA MAN Magazine - Make Your Own Style!

<h2>The concept behind Burberry’s flashy new flagship store on Regent Street in Central London is that it is a physical manifestation of the company’s website.</h2>
<p><img decoding="async" class="aligncenter size-large wp-image-14540" title="burberry_store" src="https://backend.daman.co.id/wp-content/uploads/2012/10/2012_REGENT_STREET_STORE_01_TALL-723x1024.jpg" alt="" width="580" srcset="https://backend.daman.co.id/wp-content/uploads/2012/10/2012_REGENT_STREET_STORE_01_TALL-723x1024.jpg 723w, https://backend.daman.co.id/wp-content/uploads/2012/10/2012_REGENT_STREET_STORE_01_TALL-212x300.jpg 212w, https://backend.daman.co.id/wp-content/uploads/2012/10/2012_REGENT_STREET_STORE_01_TALL-477x676.jpg 477w, https://backend.daman.co.id/wp-content/uploads/2012/10/2012_REGENT_STREET_STORE_01_TALL.jpg 1000w" sizes="(max-width: 723px) 100vw, 723px" /></p>
<p>The store is filled with high-tech innovations, such as the microchips, inserted into clothing throughout the store, which can be read by nearby computers using RFID technology. For example, a customer can enter a fitting room with a shirt and the mirrors in the room will light up with videos displaying the shirt being worn at the last Burberry fashion show or a documentary on how it was made. Even the payment process is meant to mimick the ease of the online experience — instead of lining up at a register, a credit card reader is brought to you while you wait on a sofa. Although it is the biggest Burberry in the world, the new store reflects the brand’s new philosophy that digital comes first.</p>

Burberry: Digital Domain